Skills in the Directory
Accessibility Guidelines skill
The Accessibility Guidelines skill is an org skill in the Optimizely Opal Skills Directory that sets your organization's web accessibility standards so every page meets inclusion targets while also improving SEO and AI search visibility. It applies to everyone in your organization.
Behavioral Persuasion Framework skill
The Behavioral Persuasion Framework skill is a personal skill in the Optimizely Opal Skills Directory that grounds your marketing in the behavioral science behind enterprise buying decisions, covering cognitive biases, social proof, loss aversion, anchoring, scarcity, and reciprocity. It applies only to you.
Brand Voice Guidelines skill
The Brand Voice Guidelines skill is an org skill in the Optimizely Opal Skills Directory that enforces your brand's tone, style, and grammar rules across every piece of content your team produces, automatically rewriting anything that doesn't meet the standard. It applies to everyone in your organization.
Branded PowerPoint skill
The Branded PowerPoint skill is an org skill in the Optimizely Opal Skills Directory that reads your organization's master PowerPoint template once and creates a permanent deck-building skill that generates presentations using your exact colors, fonts, and layouts every time. It applies to everyone in your organization.
Brief Best Practices skill
The Brief Best Practices skill is an org skill in the Optimizely Opal Skills Directory that defines your ideal brief structure, covering target audience, goals, related links, and financial impact, and applies it to every campaign and content brief to ensure consistency and the right inputs. It applies to everyone in your organization.
Competitive Positioning skill
The Competitive Positioning skill is an org skill in the Optimizely Opal Skills Directory that logs your key competitors and the positioning angles that resonate most with customers, so your team always knows how to differentiate in any conversation or piece of content. It applies to everyone in your organization.
Event Planning skill
The Event Planning skill is a personal skill in the Optimizely Opal Skills Directory that captures your event playbook, including booth design, messaging priorities, and collateral standards, so every in-person appearance is consistent, on-brand, and easy to brief. It applies only to you.
Experiment Best Practices skill
The Experiment Best Practices skill is an org skill in the Optimizely Opal Skills Directory that applies your organization's testing methodology and quality standards so every experiment is designed, run, and analyzed the way best-performing teams do it. It applies to everyone in your organization.
GA4 Report Guidelines skill
The GA4 Report Guidelines skill is an org skill in the Optimizely Opal Skills Directory that configures your GA4 reporting settings, including hostname filters, key conversion events, default date ranges, and primary metrics, so every analytics report reflects your preferred configuration. It applies to everyone in your organization.
Google Ads Report Guidelines skill
The Google Ads Report Guidelines skill is an org skill in the Optimizely Opal Skills Directory that turns raw Google Ads account data into a prioritized audit of what to pause, scale, and fix, with the estimated dollar value of each action clearly surfaced. It applies to everyone in your organization.
Ideal Customer Profile skill
The Ideal Customer Profile skill is an org skill in the Optimizely Opal Skills Directory that captures your key buyer personas and ideal customer profile so every piece of content and outreach is grounded in the right pain points, motivations, and problem-solution framing. It applies to everyone in your organization.
Keyword Strategy skill
The Keyword Strategy skill is an org skill in the Optimizely Opal Skills Directory that maintains your target keyword list, including volume data and visibility gaps, so every content creator and agent-assisted workflow is aligned to the same search strategy. It applies to everyone in your organization.
LinkedIn Ads Report Guidelines skill
The LinkedIn Ads Report Guidelines skill is an org skill in the Optimizely Opal Skills Directory that transforms raw LinkedIn Ads data into ranked, dollar-quantified recommendations on which campaigns to scale, hold, fix, or pause, replacing passive metric recitations with actionable decisions. It applies to everyone in your organization.
Messaging Framework skill
The Messaging Framework skill is an org skill in the Optimizely Opal Skills Directory that maps your products and brands to the right messages for the right audiences, so your team always knows which story to tell and when to tell it. It applies to everyone in your organization.
Org Chart skill
The Org Chart skill is an org skill in the Optimizely Opal Skills Directory that maps your team's structure, responsibilities, and escalation paths so anyone can quickly identify the right person for any task or decision. It applies to everyone in your organization.
Org OKRs skill
The Org OKRs skill is an org skill in the Optimizely Opal Skills Directory that keeps your company's goals and key results in context so every team decision, campaign, and deliverable is aligned to what the business is working toward. It applies to everyone in your organization.
Personal OKRs skill
The Personal OKRs skill is a personal skill in the Optimizely Opal Skills Directory that stores your personal goals and key results so every task and output can be prioritized against what matters most to you right now. It applies only to you.
Product Positioning skill
The Product Positioning skill is an org skill in the Optimizely Opal Skills Directory that builds and maintains a single, versioned source of truth for your product's category, differentiation, competitive stance, and proof points, available to every downstream marketing workflow. It applies to everyone in your organization.
Report Template Configuration skill
The Report Template Configuration skill is a personal skill in the Optimizely Opal Skills Directory that configures reporting templates to reflect your specific business metrics and presentation conventions, so every report is structured the way your team needs it. It applies only to you.
Salesforce Report Guidelines skill
The Salesforce Report Guidelines skill is an org skill in the Optimizely Opal Skills Directory that ensures pipeline reports are accurate by annualizing and currency-converting deal values at the line-item level before aggregating, so revenue figures are never overstated or misrepresented. It applies to everyone in your organization.
UTM Measurement skill
The UTM Measurement skill is an org skill in the Optimizely Opal Skills Directory that standardizes your campaign tracking parameters and attribution conventions so web traffic is measured consistently across every channel, team, and tool. It applies to everyone in your organization.
Video Production Planning skill
The Video Production Planning skill is a personal skill in the Optimizely Opal Skills Directory that guides video content planning from script ideation to thumbnails and descriptions, informed by the formats and topics that have already performed well for your channel. It applies only to you.
Voice of Customer Synthesis skill
The Voice of Customer Synthesis skill is a personal skill in the Optimizely Opal Skills Directory that analyzes customer interviews, NPS comments, review site data, support tickets, and win/loss notes to surface structured themes, personas, jobs-to-be-done maps, and ready-to-use quote banks. It applies only to you.
Web Copy Guidelines skill
The Web Copy Guidelines skill is an org skill in the Optimizely Opal Skills Directory that validates headlines, subheads, and CTAs for web page variations against your voice, grammar, claims, and cadence rules, rewriting or removing anything that conflicts. It applies to everyone in your organization.
Website Best Practices skill
The Website Best Practices skill is an org skill in the Optimizely Opal Skills Directory that defines your ideal landing page formats, structure, and design principles so pages can be built consistently and efficiently across teams. It applies to everyone in your organization.