Brand Packs

4 Articles

Brand Pack overview

4 min

Updated05 Oct 2026

A Brand Pack stores your brand's assets, colors, typefaces, and usage rules in Optimizely Opal so that generated content stays on-brand. When you publish a Brand Pack, Opal turns it into a skill https //docs.

Create a Brand Pack

7 min

Updated05 Oct 2026

Create a Brand Pack in Optimizely Opal to store your brand's assets and usage rules in one place. Build it from your files, create it manually, or import it from JSON.

Manage a Brand Pack

10 min

Updated05 Oct 2026

Use the Brand Pack details page in Optimizely Opal to add the resources and guidance that make up a Brand Pack. To open the Brand Pack details page, go to Context > Brand Packs and click a Brand Pack.

Publish and use a Brand Pack

8 min

Updated05 Oct 2026

Publish a Brand Pack to make it available to Optimizely Opal, then use it to generate on-brand content. Publishing makes a Brand Pack available to Opal.