Keyword Strategy skill
The Keyword Strategy skill is an org skill in the Optimizely Opal Skills Directory that maintains your target keyword list, including volume data and visibility gaps, so every content creator and agent-assisted workflow is aligned to the same search strategy.
It applies to everyone in your organization. An administrator installs and configures it once.
Skill details
- Shortcut – /keyword-strategy
- Type – Org skill
- Setup – Required
What the skill does
- Checks every target keyword against your priority list and flags off-list keywords.
- Sources every number from a connected tool or your uploaded export, with a date, or marks it "not verified".
- Applies keyword best practices to briefs and placement, including cannibalization and duplicate-page checks.
- Tracks visibility in traditional search and AI answer engines separately.
Before you begin
- You must have the Manage Instructions permission to install this skill. If you do not, click Request in the Skills Directory to ask an administrator to install it.
- Opal uses whichever SEO, rank-tracking, Search Console, or analytics tool you connect. Without one, upload an export or paste data.
- Have your answers and files ready. Opal asks for them during setup.
Information Opal asks for
Opal asks for the following during setup. You can skip optional items.
- What You Sell, Where You Rank, and Who You Compete With (Required) – Your business scope, site, markets, and named search competitors.
- Priority Keywords by Topic (Required) – One keyword per line under topic headings. Tiers and owning pages are free text.
- Keyword Research Export (Optional) – Supplies numbers only. It can't add keywords to your priority list.
- Known Visibility Challenges (Optional) – If you skip this, Opal derives challenges from connected data.
- Keyword Rules Specific to Your Team (Optional) – If you skip this, Opal applies a default demand gate of 20 monthly searches or 50 impressions in 90 days.
Install the skill
- Go to Directory > Skills.
- Find Keyword Strategy and click Install.
- In the Setup required dialog, click Set up in chat.
- Answer Opal's questions and upload any files it asks for.
- Confirm the details when Opal asks.
For details about browsing, installing, updating, and uninstalling skills, see Skills Directory overview.
Use the skill
After setup, enter /keyword-strategy in Opal Chat to run the skill on demand. Opal also applies it automatically when your request matches its When to use conditions. Try prompts like the following:
- Check these target keywords for my new blog post against our priority list.
- Give me a registry status report for our keywords.
- Diagnose why this page lost search visibility.
Things to know
- Your keyword list is a snapshot from when you configured the skill. Opal proposes additions and retirements, but an administrator must edit the skill to change the list.
- Keep the list short and put the long tail in the export. Very large lists slow the skill.
- AI visibility needs repeated runs. Three runs show direction, not precise share.
Update the skill
When Optimizely publishes a new version, Update displays on the skill's card in the Skills Directory. Opal keeps the information you provided during setup and asks only for anything the new version adds. See Update a skill.
Related skills
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applicationsTurn generative AI off across Optimizely applications.