SEO & AI Search Analyst
Use the SEO & AI Search Analyst in Optimizely Opal to track your visibility across human and AI search each day. It surfaces what is slipping before it shows in your traffic and coordinates the fixes.
What the SEO & AI Search Analyst does
The SEO & AI Search Analyst includes the following jobs:
- Audit AEO readiness – Audits your pages for answer engine optimization (AEO) readiness. It scans for structured data gaps, AI-crawler accessibility issues, and content format problems, and delivers a prioritized report.
- Research industry trends – Researches SEO and AI search trends and competitor moves. It surfaces insights to inform your strategy.
- Monitor performance – Runs an anomaly detection scan across your SEO and generative engine optimization (GEO) signals. It flags anything outside its normal range, and with your permission runs agents to address the findings after each audit.
- Research keywords – Pulls gap analysis and opportunity data from Conductor and Google Search Console. It scores the findings and delivers a ranked digest by estimated impact.
Each job is a workflow agent that performs on a schedule or trigger. Opal displays only the jobs an administrator turns on for your organization.
What the SEO & AI Search Analyst needs
Connect the following tools so the SEO & AI Search Analyst has the information it needs:
- Google Analytics 4 (GA4) – Reads your traffic and visibility data.
- Google Search Console – Reads your search performance and keyword data.
- Conductor – Shows how your brand appears in AI search engines compared to competition.
Opal displays only the tools an administrator connects for your organization.
Additionally, the SEO & AI Search Analyst can use the Agent Visibility Analytics Agent Visibility Analytics data from Optimizely Analytics as well as information from Optimizely Content Management System (CMS). These are optionally and the SEO & AI Search Analyst does not require them to work.
How you receive its work
The SEO & AI Search Analyst delivers a prioritized briefing to you in a message each morning. It ranks findings by estimated impact so you know what to fix first. With your permission, it runs agents to address the flagged issues.
Configure the SEO & AI Search Analyst
An Opal administrator enables the SEO & AI Search Analyst for your organization. You then name and configure your own. For the full steps, see Hire a Virtual Teammate.
Connect GA4, Google Search Console, and Conductor during configuration, so the jobs have the data they need from the first run.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applicationsTurn generative AI off across Optimizely applications.