Brands

4 Articles

Brand overview

4 min

Updated21 Sep 2026

A brand is a reusable, structured record of a brand in Optimizely Opal. It holds the brand's assets, colors, typefaces, and the rules for using them.

Create a brand

5 min

Updated21 Sep 2026

Create a brand in Optimizely Opal from existing material, or start from scratch and build it yourself. This article covers how to find your brands and two ways to create one.

Manage a brand

9 min

Updated24 Sep 2026

Use the brand manager in Optimizely Opal to add the resources and guidance that make up a brand. Open a brand from the Context > Brands to work in the manager.

Publish and use a brand

6 min

Updated24 Sep 2026

Publish a brand to make it available to Optimizely Opal, then use it to generate on-brand content. This article covers publishing, versioning, and using a brand.