SEO Metadata Optimization agent
SEO Metadata Optimization is an agent in Mark (Optimizely Agent Platform). It analyzes a webpage's search engine optimization (SEO) metadata and identifies optimization opportunities. The agent then delivers prioritized recommendations for meta titles, descriptions, and OpenGraph tags.
- Challenge – Optimizing SEO metadata for content to improve search engine visibility is difficult.
- Agent outcome – The agent analyzes existing SEO metadata, identifies areas for improvement, and recommends specific updates or changes to the metadata.
- Value – Improved SEO metadata leads to better search engine rankings, increased organic traffic, and a more effective digital presence.
Install agent
Note
Mark Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Mark instance. See Add users and set permissions.
Install the agent from the Directory.
- Go to Directory > Agents.
- (Optional) Enter SEO Metadata Optimization or use the drop-down list filters to narrow the list.
- Click Install on SEO Metadata Optimization to add it to your Mark instance.
Use the agent
In Mark chat, enter @seo_metadata_optimization and provide the following details:
- URL – The URL to analyze for SEO metadata.
The agent creates a canvas with an SEO metadata audit report. The report covers meta titles, meta descriptions, and OpenGraph tags, grouped by priority with keyword analysis and rewrite suggestions. When Mark has access to Optimizely Content Management System (SaaS), the agent applies approved changes to the CMS (SaaS) content item automatically.
To use the SEO Metadata Optimization agent in a workflow agent, add it to your workflow. See the Create a workflow agent.
Default agent details
These are the default details of the SEO Metadata Optimization agent. After you install the agent in your Mark instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
- URL
Tools
The SEO Metadata Optimization agent uses the following tools internally to process your request:
- browse_web_html
- create_canvas
- edit_canvas
Default configuration
The agent uses the following default configuration:
- Inference level – Pro, which provides maximum reasoning depth.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.