SEO Metadata Implementation agent (CMS SaaS)
SEO Metadata Implementation is an agent in Mark (Optimizely Agent Platform). It analyzes Optimizely Content Management System (SaaS) webpages. The agent generates optimized search engine optimization (SEO) metadata, including meta titles, descriptions, and OpenGraph tags. It then applies updates directly in CMS (SaaS).
- Challenge – Creating and maintaining optimized SEO metadata across CMS (SaaS) pages requires manual effort and specialized knowledge.
- Agent outcome – The agent generates audit reports with keyword analysis and recommended metadata values, then applies updates as drafts in CMS (SaaS).
- Value – The agent improves search engine visibility and drives more qualified organic traffic without requiring dedicated SEO expertise.
Required Optimizely products
The SEO Metadata Implementation agent requires Optimizely CMS (SaaS).
Install agent
Note
Mark Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Mark instance. See Add users and set permissions.
Install the agent from the Directory.
- Go to Directory > Agents.
- (Optional) Enter SEO Metadata Implementation or use the drop-down list filters to narrow the list.
- Click Install on SEO Metadata Implementation to add it to your Mark instance.
Note
If Install is disabled, connect the Required Optimizely products to your Mark instance.
Use the agent
In Mark chat, enter @seo_metadata_implementation and provide the following details:
- ContentKey – The content key for the current content.
- ContentVersion – The version of the current content.
- PreviewURL – The preview URL for the current content.
The agent produces a canvas with a Hypertext Markup Language (HTML) report that includes a metadata audit, keyword analysis, and recommendations. When CMS (SaaS) access is available, the agent applies SEO metadata updates as a draft directly in CMS (SaaS).
To use the SEO Metadata Implementation agent in a workflow agent, add it to your workflow. See the Create a workflow agent.
Default agent details
These are the default details of the SEO Metadata Implementation agent. After you install the agent in your Mark instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
The SEO Metadata Implementation agent takes the following input:
- ContentKey
- ContentVersion
- PreviewURL
Tools
The SEO Metadata Implementation agent uses the following tools to process your request:
- browse_web_html
- cms_create_content_item
- cms_create_content_type
- cms_get_content_data
- cms_get_content_type_details
- cms_list_content_types
- cms_update_content_item
- cms_update_content_type
- create_canvas
- edit_canvas
Default configuration
The agent uses the following default configuration:
- Inference level – Complex, which provides advanced reasoning and detail.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.