Page Copy Optimization agent
Page Copy Optimization is an Optimizely Opal agent that analyzes your live page copy and generates optimized versions for clarity, conversion, and message-market fit.
- Challenge – Writing high-performing page copy is difficult without a clear benchmark. Without visibility into how your messaging compares to competitors, your copy fails to resonate, differentiate, or convert.
- Agent outcome – Produces optimized copy variants ready for use or testing. Each version maps to the target audience, conversion goal, and competitive positioning you provide.
- Value – Move from competitive insight to stronger on-page messaging in minutes. By replacing guesswork with audience-specific, goal-driven copy, sharpen your value proposition and improve conversion rates.
Install agent
Note
Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.
Install the agent from the Opal Agent Directory.
- Go to Agents > Agent Directory.
- Select Page Copy Optimization.
- Click Install Agent to add it to your Opal instance.
Use the agent
In Opal Chat, enter @page_copy_optimization and provide the following details:
- Page URL or Content – Enter a URL to analyze the live page, or paste the page copy directly.
- (Optional) Primary Audience – Describe the target reader: their role, company size or segment, and their single biggest pain point.
- (Optional) Primary Conversion Goal – State the primary action the page must drive, and optionally a secondary goal.
- (Optional) Competitor to Benchmark – Paste up to three full competitor page URLs, not just brand names.
- (Optional) Brand Tone – Provide three tone adjectives and one contrast statement describing what the brand sounds like and what it does not sound like.
- (Optional) Key Value Props to Preserve – List two to three claims or differentiators that must not be rewritten away.
The agent delivers an HTML canvas report with optimized copy variants, section-by-section rewrites, competitive benchmarking, and a prioritized action plan.
To use the Page Copy Optimization agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.
Details
These are the default details for the Page Copy Optimization agent. After you install the agent in your Opal instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
The Page Copy Optimization agent takes the following input:
- Page URL or Content
- (Optional) Primary Audience
- (Optional) Primary Conversion Goal
- (Optional) Competitor to Benchmark
- (Optional) Brand Tone
- (Optional) Key Value Props to Preserve
Tools
The Page Copy Optimization agent uses the following tools internally to process your request:
- browse_web
- create_canvas
Additional details
The agent uses the following default configuration:
- Inference level – Complex. Provides advanced reasoning and detail.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applicationsTurn generative AI off across Optimizely applications.