Page Builder agent (CMS SaaS)
Page Builder is an Optimizely Agent Platform agent that analyzes a document, image, or URL. The agent then creates an Optimizely Content Management System (SaaS) content item of a specified content type.
- Challenge – Editors spend significant time manually creating CMS (SaaS) content from designs, documents, or external sources.
- Agent outcome – The Page Builder agent creates a populated CMS (SaaS) content item that matches the specified content type, using the provided input.
- Value – The Page Builder agent accelerates content production by eliminating manual content entry and formatting steps.
Prerequisites
Before using the Page Builder agent, complete the following:
- Have Optimizely Content Management System (SaaS).
- Run the Content Analysis agent for the content type you want to build.
Install agent
Note
Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See Add users and set permissions.
Install the agent from the Directory.
- Go to Directory > Agents.
- (Optional) Begin entering Page Builder or use the drop-down list filters to narrow the list.
- Click Install on Page Builder to add it to your Agent Platform instance.

If Install is disabled, connect the Required Optimizely products to your Agent Platform instance first.
Use the agent
In Mark chat, enter @page_builder and provide these details:
- content_type – The CMS (SaaS) content type to use when creating content.
- parent – The parent content item under which Page Builder creates the content.
- (Optional) file – Images or documents to use as input for creating content or as assets in the created content.
- (Optional) prompt – A URL or other input for creating content.
The agent creates a CMS (SaaS) content item populated with content from the provided input, matching the specified content type structure.
To use the Page Builder agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.
Details
The Page Builder agent uses these default details. After you install the agent in your Agent Platform instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
The Page Builder agent takes this input:
- content_type
- parent
- (Optional) file
- (Optional) prompt
Tools
The Page Builder agent uses the following tools internally to process your request:
- cms_get_content_type_details
- cms_update_content_item
- browse_web_html
- cms_list_content_types
- take_webpage_screenshot
- cms_get_content_preview_url
- cms_upload_media
Additional details
The agent uses the following default configuration:
- Inference level – Pro. Provides maximum reasoning depth.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.