Content Analysis agent (CMS SaaS)
Content Analysis is an agent in Mark (Optimizely Agent Platform). It analyzes Optimizely Content Management System (SaaS) content of a specified content type. The agent identifies structural patterns and produces a reusable skill. Run this agent at least once before using the Page Builder agent and again only after major changes to your content.
- Challenge – Maintaining consistent content structure across CMS (SaaS) content types requires manual review of existing content patterns.
- Agent outcome – A reusable Mark skill with structured markdown and JSON examples for the specified content type. The Page Builder agent uses the skill as input.
- Value – Standardized content creation based on proven patterns, reducing guesswork and improving consistency.
Required Optimizely products
The Content Analysis agent requires Optimizely Content Management System (SaaS).
Install agent
Note
Mark Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Mark instance. See Add users and set permissions.
Install the agent from the Directory.
- Go to Directory > Agents.
- (Optional) Enter Content Analysis or use the drop-down list filters to narrow the list.
- Click Install on Content Analysis to add it to your Mark instance.

Note
If Install is disabled, connect the Required Optimizely products to your Mark instance first.
Use the agent
In Mark chat, enter @content_type_analysis and provide the following detail:
- content_type – The CMS (SaaS) content type key to analyze.
The agent retrieves the 20 latest CMS (SaaS) items of the specified content type. It analyzes their structure and patterns and produces markdown guidance with JSON examples. The agent then saves it as a Mark skill for future content creation.
To use the Content Analysis agent in a workflow agent, add it to your workflow. See Create a workflow agent.
Default agent details
The Content Analysis agent uses these default details. After you install the agent in your Mark instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
The Content Analysis agent takes the following input:
- content_type
Tools
The Content Analysis agent uses the following tools internally to process your request:
- cms_get_content_data
- graph_content_graphql_executor
- graph_content_search_tool
- create_or_edit_skill
- create_canvas
- browse_web
- find_skill
Default configuration
The agent uses the following default configuration:
- Inference level – Complex, which provides advanced reasoning and detail.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.