GEO Recommendations agent
GEO Recommendations is an agent in Mark (Optimizely Agent Platform). It runs a Generative Engine Optimization (GEO) audit on any page. The agent then delivers a branded report with prioritized recommendations.
- Challenge – Organizations struggle to optimize content-heavy pages for AI-powered search engines like ChatGPT, Perplexity, and Google AI Overviews. Manual GEO audits are time-consuming, inconsistent, and rarely produce actionable, prioritized recommendations.
- Agent outcome – The agent delivers a branded report containing prioritized recommendations based on a comprehensive GEO audit of the specified page.
- Value – Delivers a clear, data-driven roadmap to enhance GEO, improve user experience, and drive more organic traffic and conversions.
See GEO Recommendations Agent in Optimizely Academy for information.
Install agent
Note
Mark Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Mark instance. See Add users and set permissions.
Install the agent from the Directory.
- Go to Directory > Agents.
- (Optional) Enter GEO Recommendations or use the drop-down list filters to narrow the list.
- Click Install on GEO Recommendations to add it to your Mark instance.
Use the agent
In Mark chat, enter @generative_engine_optimization_recommendations and provide the following details:
- Page URL – Enter the full URL of the page to audit for GEO readiness.
- (Optional) Focus Section – Paste raw page content, a specific section, or a list of headings. The agent audits this content instead of crawling the full page.
The agent delivers a branded GEO recommendations report as a canvas. The report covers crawler access, Core Web Vitals, schema markup, Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals, and citation readiness. It also includes a prioritized action plan.
To use the GEO Recommendations agent in a workflow agent, add it to your workflow. See the Create a workflow agent.
Default agent details
These are the default details for the GEO Recommendations agent. After you install the agent in your Mark instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
The GEO Recommendations agent takes the following input:
- Page URL
- (Optional) Focus Section
Tools
The GEO Recommendations agent uses the following tools internally to process your request:
- search_web
- analyze_pagespeed
- browse_web_html
- browse_web
- create_canvas
Default configuration
The agent uses the following default configuration:
- Inference level – Pro, which provides maximum reasoning depth.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.