Email Creation agent
Email Creation is an Optimizely Opal agent that creates marketing emails from a brief overview, target audience, and call-to-action.
- Challenge – Crafting marketing emails that consistently capture attention, drive engagement, and convert readers requires significant time, creativity, and expertise.
- Agent outcome – High-performing marketing email.
- Value – Engaging content, higher conversions, measurable impact.
Install agent
Note
Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Optimizely Opal instance. See Add users and set permissions.
Install the agent from the Opal Agent Directory.
- Go to Agents > Agent Directory.
- Select Email Creation.
- Click Install Agent to add it to your Opal instance.
Use the agent
In Opal Chat, enter @email_creation and provide the following details:
- overview – Overview of what the email is about.
- target audience – Target audience for the email.
- (Optional) call to action – What you want readers to do after reading the email.
The agent drafts a marketing email with three subject line options, preview text, body copy with a call-to-action, and a P.S. line.
To use the Email Creation agent in a workflow agent, drag and drop it into your workflow. See the Create a workflow agent.
Details
These are the default details of the Email Creation agent. After you install the agent in your Opal instance, you can customize these details based on your organization's needs. See Manage agents for instructions.
Input variables
The Email Creation agent takes the following input:
- overview
- target audience
- (Optional) call to action
Tools
None.
Additional details
The agent uses the following default configuration:
- Inference level – Balanced. Provides reliable answers with additional reasoning.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applicationsTurn generative AI off across Optimizely applications.