Email Optimization agent
Email Optimization is an agent in Mark (Optimizely Agent Platform). It analyzes newsletter content in Optimizely Campaign and delivers structured feedback with recommendations for improvement.
- Challenge – Identifying specific areas for improvement, ensuring brand consistency, and generating data-driven A/B testing ideas is difficult. This leads to suboptimal campaign performance.
- Agent outcome – The agent reviews readability, engagement, visual appeal, and brand consistency. It then delivers a structured report with optimization tips, A/B testing suggestions, and a Content Score.
- Value – Actionable, expert-level analysis in minutes, so campaigns improve without manual auditing.
Required Optimizely products
The Email Optimization agent requires Optimizely Campaign.
Install agent
Note
Mark Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Mark instance. See Add users and set permissions.
Install the agent from the Directory.
- Go to Directory > Agents.
- (Optional) Enter Email Optimization or use the drop-down list filters to narrow the list.
- Click Install on Email Optimization to add it to your Mark instance.
Note
If Install is disabled, ensure you have the Required Optimizely products connected to your Mark instance.
Use the agent
In Mark chat, enter @email_optimization and optionally provide the following details:
- (Optional) campaignId – ID of a Smart Campaign.
- (Optional) campaignName – Name of a Smart Campaign.
- (Optional) mailingId – ID of a message belonging to a Smart Campaign.
- (Optional) website_url – Online version URL of a Smart Campaign.
Note
Identify the email in one of two ways. Provide a campaignId or campaignName, and the agent retrieves the mailing automatically. Or provide a website_url for the online version.
The agent delivers a structured feedback report. The report covers optimization tips, brand consistency, A/B testing suggestions, a Content Score, and a Preview Text check.
To use the Email Optimization agent in a workflow agent, add it to your workflow. See the Create a workflow agent.
Default agent details
These are the default details of the Email Optimization agent. After you install the agent in your Mark instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
The Email Optimization agent takes the following input:
- (Optional) campaignId
- (Optional) campaignName
- (Optional) mailingId
- (Optional) website_url
Tools
The Email Optimization agent uses the following tools internally to process your request:
- browse_web
- browse_web_html
- campaign_get_smart_campaign
- campaign_get_smart_campaign_list
- campaign_get_smart_campaign_message_content
- campaign_get_smart_campaign_messages
Default configuration
The agent uses the following default configuration:
- Inference level – Balanced, which provides reliable answers with additional reasoning.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.