Available skills
Accessibility Guidelines skill
The Accessibility Guidelines skill is an organization skill in the Optimizely Opal Skills Directory. It sets your organization's web accessibility standards so every page meets inclusion targets.
Behavioral Persuasion Framework skill
The Behavioral Persuasion Framework skill is a personal skill in the Optimizely Opal Skills Directory. It grounds your marketing in the behavioral science behind enterprise buying decisions.
Brand Voice Guidelines skill
The Brand Voice Guidelines skill is an organization skill in the Optimizely Opal Skills Directory. It enforces your brand's tone, style, and grammar rules across all content your team produces.
Branded PowerPoint Deck skill
The Branded PowerPoint Deck skill is an organization skill in the Optimizely Opal Skills Directory. It reads your organization's master PowerPoint template one time and creates a permanent deck-building skill.
Brief Best Practices skill
The Brief Best Practices skill is an organization skill in the Optimizely Opal Skills Directory. It defines your ideal brief structure, covering target audience, goals, related links, and financial impact.
Competitive Positioning skill
The Competitive Positioning skill is an organization skill in the Optimizely Opal Skills Directory. It logs your key competitors and the positioning angles that resonate most with customers.
Event Planning skill
The Event Planning skill is a personal skill in the Optimizely Opal Skills Directory. It captures your event playbook, including booth design, messaging priorities, and collateral standards.
Experiment Best Practices skill
The Experiment Best Practices skill is an organization skill in the Optimizely Opal Skills Directory. It applies your organization's testing methodology and quality standards.
GA4 Report Formatting skill
The GA4 Report Formatting skill is an organization skill in the Optimizely Opal Skills Directory. It configures your Google Analytics 4 (GA4) reporting settings.
Google Ads Report Formatting skill
The Google Ads Report Formatting skill is an organization skill in the Optimizely Opal Skills Directory. It turns raw Google Ads account data into a prioritized audit of what to pause, scale, and fix.
Ideal Customer Profile skill
The Ideal Customer Profile skill is an organization skill in the Optimizely Opal Skills Directory. It captures your key buyer personas and your ideal customer profile (ICP).
Keyword Strategy skill
The Keyword Strategy skill is an organization skill in the Optimizely Opal Skills Directory. It maintains your target keyword list, including volume data and visibility gaps.
LinkedIn Ads Report Formatting skill
The LinkedIn Ads Report Formatting skill is an organization skill in the Optimizely Opal Skills Directory. It transforms raw LinkedIn Ads data into ranked, dollar-quantified recommendations.
Messaging Framework skill
The Messaging Framework skill is an organization skill in the Optimizely Opal Skills Directory. It maps your products and brands to the right messages for the right audiences.
Org Chart skill
The Org Chart skill is an organization skill in the Optimizely Opal Skills Directory. It maps your team's structure, responsibilities, and escalation paths.
Org OKRs skill
The Org OKRs skill is an organization skill in the Optimizely Opal Skills Directory. It keeps your company's goals and key results in context.
Personal OKRs skill
The Personal OKRs skill is a personal skill in the Optimizely Opal Skills Directory. It stores your personal goals and key results.
Product Positioning skill
The Product Positioning skill is an organization skill in the Optimizely Opal Skills Directory. It builds and maintains one versioned source of truth for your product positioning.
Report Template Configuration skill
The Report Template Configuration skill is a personal skill in the Optimizely Opal Skills Directory. It configures reporting templates to reflect your business metrics and presentation conventions.
Salesforce Report Formatting skill
The Salesforce Report Formatting skill is an organization skill in the Optimizely Opal Skills Directory. It ensures pipeline reports are accurate.
UTM Measurement skill
The UTM Measurement skill is an organization skill in the Optimizely Opal Skills Directory. It standardizes your campaign tracking parameters and attribution conventions.
Video Production Planning skill
The Video Production Planning skill is a personal skill in the Optimizely Opal Skills Directory. It guides video content planning from script ideation to thumbnails and descriptions.
Voice of Customer Synthesis skill
The Voice of Customer Synthesis skill is a personal skill in the Optimizely Opal Skills Directory. It analyzes customer interviews, Net Promoter Score (NPS) comments, review site data, support tickets, sales call transcripts, and win-loss notes.
Web Copy Guidelines skill
The Web Copy Guidelines skill is an organization skill in the Optimizely Opal Skills Directory. It validates headlines, subheads, and calls to action (CTAs) for web page variations against your copy rules.
Website Best Practices skill
The Website Best Practices skill is an organization skill in the Optimizely Opal Skills Directory. It defines your ideal landing page formats, structure, and design principles.