Semrush remote MCP connector
The Semrush remote Model Context Protocol (MCP) connector in Mark (Optimizely Agent Platform) brings search engine optimization (SEO) and market intelligence from Semrush into Mark. Mark retrieves Semrush data so you can research keywords, analyze competitors, and monitor rankings without leaving your workflow.
Beta
The Semrush remote MCP connector is in beta.
The connector gives Mark access to Semrush SEO, Trends, and Projects data. Use it to run domain overviews, organic and paid search research, keyword and backlinks research, competitor and audience analysis, traffic overviews, and position tracking. Access to your projects is read-only.
The Semrush remote MCP is managed by Semrush. For details, see Semrush MCP server in the Semrush documentation.
First, a Mark administrator must Connect the Semrush remote MCP to Mark. After connecting the MCP server, individual Mark users and agent builders can log in to Semrush to access their information from Mark. Administrators only need to connect the Semrush remote MCP once.
Connect the Semrush remote MCP to Mark
Note
The first person to connect a third-party service to Mark should be an administrator of that service. Administrator access installs the complete set of tools, so Mark adds every available tool. If a non-administrator connects the service first, Mark installs only the tools that account can access.
Mark administrators connect and grant access to Semrush from Mark. After granting access, administrators select which tools to enable in Mark and optionally customize their display names.
Add Semrush connection
As a Mark administrator, complete the following steps:
- Go to Connectors in Mark.
- (Optional) Enter Semrush in the search bar to filter the connectors list.
- Click Connect on the Semrush tile.
- Log in to your Semrush account.
- Configure the connector.
- Click Approve.
A confirmation message displays and you can close the pop-up window.
Configure Mark tools
After adding the Semrush connection Mark prompts you to select which tools to enable and optionally customize their display names.
As a Mark administrator, complete the following steps:
- Deselect any tools you do not want to add to Mark.
- (Optional) Update any tool's display name.
- Click Finish.
The Semrush tile displays Connect on the Connectors tab for Mark users to authenticate with their personal accounts.
To update the available tools or names, see Update tools.
Authenticate with Semrush
Each Mark user and agent builder logs in to Semrush individually to access their Semrush data from Mark. User-level authentication ensures you access only the data your Semrush account is authorized to view.
Note
Before you begin, confirm that a Mark administrator has connected the Semrush remote MCP to Mark. Until an administrator connects it, the Semrush tile displays Contact admin instead of Connect and you cannot select it.
To authenticate, complete the following steps in Mark:
- Go to Connectors.
- (Optional) Enter Semrush in the search bar to filter the connectors list.
- Click Connect on the Semrush tile.
- Log in to Semrush.
After you connect to Semrush, the Semrush connector tools your administrator added become available in Mark chat, specialized agents, and workflow agents.
Semrush connector tools
The Semrush connector tools are available in Mark after an administrator connects the Semrush remote MCP and you log in. The available tools depend on which tools your administrator enabled. For a full list of available tools and actions, see Semrush MCP server in the Semrush documentation.
Update tools
To rename, add, or remove tools, a Mark administrator must delete the Semrush tools registry and re-add it. To do so, complete the following steps:
- Follow the steps in Delete a tool registry.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.