Press Release agent
Press Release is an agent in Mark (Optimizely Agent Platform). It creates professional press releases structured for media pickup, from a brief overview of the announcement.
- Challenge – Writing compelling and newsworthy press releases that capture media attention is a specialized and time-consuming task.
- Agent outcome – The agent writes compelling and newsworthy press releases.
- Value – The agent saves time, keeps messaging consistent, and helps attract media attention.
Install agent
Configure skill
Configure an skill based on the sample boilerplate press release before installing the agent. The agent uses this skill to customize the boilerplate and media contact details for your organization.
Install from the Directory
Note
Mark Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Mark instance. See Add users and set permissions.
After configuring your skill, complete the following in Mark:
- Go to Directory > Agents.
- (Optional) Enter Press Release or use the drop-down list filters to narrow the list.
- Click Install on Press Release to add it to your Mark instance.
Use the agent
In Mark chat, enter @press_release and provide the following details:
- overview – Details about the press release and any input to include, such as quotes or testimonials.
- (Optional) target audience – Who you are targeting.
- (Optional) date – Launch date of the press release.
- (Optional) call to action – What you want people to do after reading this release.
The agent delivers the press release as formatted text. The text includes a headline, introduction, body paragraphs, call-to-action, boilerplate, and media contact.
To use the Press Release agent in a workflow agent, add it to your workflow. See the Create a workflow agent.
Default agent details
These are the default details of the Press Release agent. After you install the agent in your Mark instance, you can customize these details based on your organization's needs. See Manage agents for instructions.
Input variables
The Press Release agent takes the following input:
- overview
- (Optional) target audience
- (Optional) date
- (Optional) call to action
Tools
The Press Release agent does not use any tools.
Default configuration
The agent uses the following default configuration:
- Inference level – Balanced, which provides reliable answers with additional reasoning.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.