Campaign Brief Generation agent
Campaign Brief Generation is an Optimizely Agent Platform agent that generates a standardized campaign brief from the inputs you provide.
- Challenge – Manual brief creation slows campaign planning and produces inconsistent briefs.
- Agent outcome – Generates a standardized campaign brief from a few inputs.
- Value – Faster planning, consistent briefs, and less manual rework.
Install agent
Note
Opal Administrators, Agent Builders, and users with the Add, edit, and install specialized agents attribute for a custom role can add agents to their organization's Optimizely Agent Platform instance. See Add users and set permissions.
Agent Platform administrators and agent builders can add agents to their organization's Optimizely Agent Platform instance. Agent Platform users can add agents when their custom role has the Add, edit, and install specialized agents attribute. See Add users and set permissions.
Install the agent from the Directory.
- Go to Directory > Agents.
- (Optional) Begin entering Campaign Brief Generation or use the drop-down list filters to narrow the list.
- Click Install on Campaign Brief Generation to add it to your Agent Platform instance.
Use the agent
In Mark chat, enter @campaign_brief_generation and provide the following details:
- Campaign Type – The type of campaign to create, for example event, webinar, or content campaign.
- (Optional) Audience – The target audience for the campaign, for example existing B2B customers in EMEA.
- (Optional) Objective – The campaign objective, for example drive trial signups or reactivate lapsed accounts.
- (Optional) Assets Needed – The asset types the campaign requires, for example article, blog post, or case study.
The agent returns a campaign brief with the following seven sections:
- Campaign overview
- Objectives and goals
- Target audience
- Key messages
- Creative and content deliverables
- Channels and media plan
- Measurement and reporting
The agent lists each deliverable individually, so each one can become its own Content Marketing Platform (CMP) task.
To use the Campaign Brief Generation agent in a workflow agent, drag and drop it into your workflow. See Create a workflow agent.
Details
These are the default details for the Campaign Brief Generation agent. After you install the agent in your Agent Platform instance, customize these details for your organization's needs. See Manage agents for instructions.
Input variables
The Campaign Brief Generation agent takes the following input:
- Campaign Type
- (Optional) Audience
- (Optional) Objective
- (Optional) Assets Needed
Tools
The Campaign Brief Generation agent uses no tools.
Additional details
- Inference level – Balanced. Provides reliable answers with additional reasoning.
- Files – None.
- Output – Text.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.