Braze remote MCP connector
Beta
The Braze remote MCP connector tools are in beta.
The Braze remote Model Context Protocol (MCP) connector in Mark (Optimizely Agent Platform) brings Braze customer engagement data into Mark. Use Mark chat, agents, and workflows to explore Canvas and campaign analytics, segments, and custom attributes, and to generate content such as email templates, content blocks, and media library assets.
Note
The Braze remote MCP is managed by Braze. See About the Braze MCP server in the Braze documentation for available tools and data. Braze does not expose tools that return user-level personally identifiable information (PII).
First, a Mark administrator must connect the Braze remote MCP to Mark. After adding the MCP server, individual Mark users and agent builders log in to Braze to access their information from Mark. Administrators only need to add the Braze remote MCP once.
Connect the Braze remote MCP to Mark
The first person to connect a third-party service to Mark should be an administrator of that service. Administrator access installs the complete set of tools, so Mark adds every available tool. If a non-administrator connects the service first, Mark installs only the tools that account can access.
The Braze connector tools mirror your Braze dashboard user permissions, including both read and write tools. If your Braze permissions change, your access in Mark changes on your next request, and Mark revokes access entirely if your Braze dashboard user is deactivated.
Add Braze connection
As a Mark administrator, complete the following steps:
- Go to Connectors in Mark.
- (Optional) Enter Braze in the search bar to filter the connectors list.
- Click Connect on the Braze tile.
- Select your Braze cluster region, US or EU.
- Log in to your Braze account.
- Grant the requested permissions.
A confirmation message displays, and you can close the pop-up window.
Configure Mark tools
After adding the Braze connection, Mark prompts you to select which tools to enable and optionally customize their display names.
As a Mark administrator, complete the following steps:
- Deselect any tools you do not want to add to Mark.
- (Optional) Update any tool's display name.
- Click Finish.
The Braze tile displays Connect on the Connectors tab for Mark users to authenticate with their personal accounts.
To update the available tools or names, see Update tools.
Authenticate with Braze
Each Mark user and agent builder logs in to Braze individually to access their Braze data from Mark. User-level authentication ensures you access only the data your Braze dashboard user account is authorized to view.
Note
Before you begin, confirm that a Mark administrator has connected the Braze remote MCP to Mark. Until an administrator connects it, the Braze tile displays Contact admin instead of Connect and you cannot select it.
To authenticate, complete the following steps in Mark:
- Go to Connectors.
- (Optional) Enter Braze in the search bar to filter the connectors list.
- Click Connect on the Braze tile.
- Log in to Braze.
After you log in to Braze, the Braze connector tools are available in Mark chat, agents, and workflows.
Braze connector tools
The Braze connector tools are available after an administrator adds the Braze remote MCP to Mark and you authenticate with Braze. The available tools depend on which tools your administrator enabled. For a full list of available tools and actions, see About the Braze MCP server in the Braze documentation.
Update tools
To rename, add, or remove tools, a Mark administrator must delete the Braze tools registry and re-add it. Complete the following steps:
- Follow the steps in Delete a tool registry.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.