Contentsquare remote MCP connector
The Contentsquare remote Model Context Protocol (MCP) connector in Mark (Optimizely Agent Platform) connects behavioral insights to your Mark workflows. Mark retrieves and analyzes experience data from Contentsquare. Use these tools to uncover why users struggle, for example, by visualizing navigation journeys or ranking technical errors by their impact on business goals. These tools help you identify friction points and conversion leakage, so you can optimize the customer experience faster.
Note
The Contentsquare remote MCP is managed by Contentsquare. See How to set up and use Model Context Protocol (MCP) in their documentation for information.
First, a Mark administrator must Connect the Contentsquare Remote MCP to Mark. After adding the MCP server, individual Mark users and agent builders log in to Contentsquare to access their information from Mark. Administrators need to add the Contentsquare remote MCP only once.
Connect the Contentsquare remote MCP to Mark
Note
The first person to connect a third-party service to Mark should be an administrator of that service. Administrator access installs the complete set of tools, so Mark adds every available tool. If a non-administrator connects the service first, Mark installs only the tools that account can access.
Mark administrators connect and grant access to Contentsquare from Mark. After granting access, administrators select which tools to enable in Mark and optionally customize their display names.
Add Contentsquare connection
As a Mark administrator, complete the following steps:
- Go to Connectors in Mark.
- (Optional) Enter Contentsquare in the search bar to filter the connectors list.
- Click Connect on the Contentsquare tile.
- Log in to your Contentsquare account.
- Configure the connector.
- Click Allow.
A confirmation message displays and you can close the pop-up window.
Configure Mark tools
After adding the Contentsquare connection, Mark prompts you to select which tools to enable and optionally customize their display names.
As a Mark administrator, complete the following steps:
- Deselect any tools you do not want to add to Mark.
- (Optional) Update any tool's display name.
- Click Finish.
The Contentsquare tile displays Connect on the Connectors tab for Mark users to authenticate with their personal accounts.
To update the available tools or names, see Update tools.
Authenticate with Contentsquare
Each Mark user and agent builder logs in to Contentsquare individually to access their Contentsquare data from Mark. User-level authentication ensures you access only the data your Contentsquare account is authorized to view.
Note
Before you begin, confirm that a Mark administrator has connected the Contentsquare remote MCP to Mark. Until an administrator connects it, the Contentsquare tile displays Contact admin instead of Connect and you cannot select it.
To authenticate, complete the following steps in Mark:
- Go to Connectors.
- (Optional) Enter Contentsquare in the search bar to filter the connectors list.
- Click Connect on the Contentsquare tile.
- Log in to Contentsquare.
After you log in to Contentsquare, the Contentsquare connector tools your administrator added become available in Mark chat, agents, and workflows.
Contentsquare connector tools
The Contentsquare connector tools are available in Mark after an administrator connects the Contentsquare remote MCP to Mark and you log in to Contentsquare. The available tools depend on which tools your administrator enabled. For a full list of available tools and actions, see How to set up and use Model Context Protocol (MCP) in the Contentsquare documentation.
Update tools
To rename, add, or remove tools, a Mark administrator must delete the Contentsquare tools registry and re-add it. To do so, complete the following steps:
- Follow the steps in Delete a tool registry.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.