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Google Ads connector tools
The Google Ads connector tools in Optimizely Opal provide a direct bridge to your advertising performance data, letting you retrieve detailed metrics across campaigns, ad groups, and individual keywords. This integration lets teams dive deep into audience demographics, geographic trends, and actual search queries to understand exactly how users are interacting with their ads.
LinkedIn Ads connector tools
The LinkedIn Ads connector tools in Optimizely Opal let you plan, launch, and measure your LinkedIn advertising campaigns directly within Opal, without switching between platforms. Use these tools to size and validate target audiences, get competitive bid and budget guidance, forecast campaign delivery before you spend, discover similar targeting entities to expand your reach, report on campaign and account performance, and review engagement on individual sponsored posts.
OpenAI Ads connector tools
The OpenAI Ads connector tools in Optimizely Opal give you direct access to your OpenAI (ChatGPT) advertising performance data. Use them to retrieve campaign, ad group, and ad-level metrics, then ask Opal to identify wasted spend, model budget scenarios, and flag underperforming creative.