Sample persona skill
You can copy and paste this sample skill directly into Optimizely Opal to create a new skill. It includes the required fields and formatting, and you can customize it for your needs without starting from scratch. Replace each placeholder (denoted in all capital letters with underscores between words) with your information. See Manage skills for information.
Ensure you toggle Active to on for Opal to use your skill.
Name
Personas
Core skill template
### Digital Leader (EB)
- Titles: Head of Digital, VP of Digital, Director of Digital
- Goals: Impactful experiences, rich customer data, agile team tools
- Metrics: Traffic, conversion, CAC, CTR, rankings
#### Pain Points & Capabilities
- Slow campaign execution → Shared workspaces, workflows
- Fragmented data → Real-time segmentation, 1-click integrations
- Dev dependency → Visual editor, AI suggestions
- Poor reporting → Stats Engine, experimentation reports
- No testing culture → A/B, multivariate testing
- Site performance → Edge delivery
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### Role Name
- Titles: JOB_TITLES
- Goals: SHORT_DESCRIPTION_OF_GOALS
- Metrics: KEY_METRICS
#### Pain Points & Capabilities
- List of key pain points
Where to use
Add your Optimizely products and instances where knowing about your company's personas is helpful.
By default, if you do not specify products, this skill is available across all your Optimizely products.
When to use
Use these personas as a reference any time you create content, answer questions about personas, or any of these personas are mentioned: Digital Leader, ROLE_NAME, ...
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applicationsTurn generative AI off across Optimizely applications.