Configure CMP for Optimizely Agent Platform
Optimizely OpalOptimizely Opal is an agent orchestration platform that helps you explore complex questions, provides clear answers about the Optimizely platform, and offers instructions with links to relevant articles. Opal automates tasks, surfaces insights, and guides decision-making. Opal adapts its communication style to your technical expertise, helping you work smarter and complete tasks more efficiently.
Prerequisites
Using Agent Platform in CMP requires the following:
- Administrators must grant users access to Optimizely Agent Platform. Agent Platform is enabled by default for eligible customers, but users do not have access until an administrator enables it for each individual using Opti ID. For steps, see Get started with Optimizely Agent Platform for AdminsGet started with Optimizely Agent Platform for Admins.
- You must enable third-party cookies in your browser to use Agent Platform in CMP. Agent Platform fails to load if you disable third-party cookies. Incognito and private browsing modes disable third-party cookies by default. Do not use incognito mode to access Agent Platform or manually enable third-party cookies. To enable cookies in your browser, see the following documentation:
Access Agent Platform through CMP
Click Ask Mark from Optimizely Content Marketing Platform (CMP) to open Mark chat, which helps you find information, automate tasks, and enhance your product experience. See Mark chat in CMP for information.

To close Mark chat, click Ask Mark again or click Close.
To access Mark chat from the Agent Platform app by going to home.optimizely.com and selecting Agent Platform. See Access the Optimizely Agent Platform appAccess the Optimizely Agent Platform app.
Agent Platform features in CMP
See the following documentation for things you can do with Agent Platform in CMP:
- Generate AI content for a task.
- Get a curated list of keywords to maximize content visibility and search traffic using the Keyword Research agent.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applicationsTurn generative AI off across Optimizely applications.