Set up analytics
Install JavaScript snippet
Analytics in Optimizely Content Marketing Platform (CMP) are content-centric, which means that they can provide granular, meaningful insights from your content in a way that typical site analytics cannot, offering more visibility and better data so you can make the best decisions for your content marketing strategy. See also Analytics overview in the CMP user guide.
Pixels, JavaScript, and user data
The Optimizely Content Marketing Platform (CMP) pixel is an invisible image file (unique to each article) included in each piece of content published from the CMP. It lets the CMP JavaScript associate page views, engagement, and actions with specific articles.
Setup conversion tracking
Visitors to your website may often go back and forth between your main site or parent domain (such as www. optimizely.