Content
Mandatory asset fields
With Optimizely Content Marketing Platform (CMP), you can make asset fields mandatory in the Library and in tasks so users know which fields are required. Go to your avatar > Fields .
Edit content with omnichannel authoring
The omnichannel editor lets you create content for multiple destinations, such as web page creation, landing pages, newsletters, social posts, HTML emails, and more. You can preview and publish across various channels—without leaving Optimizely Content Marketing Platform (CMP).
Edit content
The Optimizely Content Marketing Platform (CMP) editor increases readability and maximizes productivity—letting your team collaborate on short- and long-form content. The editor toolbar has many familiar text editing features.
Generate AI content
You can use Optimizely Opal to generate text for a task based on a prompt describing the text you want. Integrating AI-driven content into Optimizely Content Marketing Platform (CMP) enhances productivity and streamlines the content creation process.
Generate AI images
You can use Optimizely Opal to generate original images from a task based on a prompt, describing the image you want. See also AI assistance , AI writing assistant , and Generate AI content .
Edit images
The Image Editor lets you edit images—crop, rotate, focus, brightness, contrast, saturation, and more. It also features state-of-the-art photo filters and an easy-to-use text editor for adding text to an image.
Image renditions
You can set image renditions (based on size, crop, and format) to automatically generate variations of images that you upload to the library. Image renditions provide access to images for your most common use cases and eliminate time-consuming manual edits.
Video renditions
Automatically generate variations of videos that you upload to the library. Video renditions provide access to videos for your most common use cases and eliminate time-consuming manual conversions.
Create brand templates
Brand templates let you create image templates that you can reuse and repurpose. As a template creator, you can restrict aspects of the template to provide other users with a format to create branded assets.
CMS publishing in CMP
When you integrate CMS and CMP, the Add Content drop-down list in CMS includes a Channels section. If you have one or more CMS sites set up, you can select the site to which you want to publish content.
Set CMS destination folders in CMP
Destination folders are shortcuts to sections of your content tree. For example, you should have a destination folder for News , Blogs , or whatever your content structure dictates.
Content workspace
Flexible workflows and editors handle marketing content and let you produce the content assets that campaigns depend on. The content workspace lets you upload, comment on, and version any file format that supports task completion (such as images, videos, presentations, PDFs) in a task so that you can create, collaborate, and approve various non-article content.
Optimize content
Content Optimizer lets you quantify content quality and ensure that all digital copy—articles, landing pages, newsletters, or other uses—is optimized for relevancy, readability, and search ranking. Content Optimizer supports multiple languages, including English, Spanish, Dutch, French, German, Italian, and Russian.
Proofread assets
Proofreading assets lets you annotate multiple file types when you edit an asset in the Content tab to identify changes and provide feedback. You can draw on or highlight specific items and leave a comment for another team member to carry out the required changes.
Proofread website and content URLs
Optimizely Content Marketing Platform (CMP) lets you work with URLs in tasks to support use cases You have a file on your Google Drive that you want to add to tasks so users with access can preview it from the task. You have a Google document, spreadsheet, or presentation to associate with the task for users to preview and edit from a task.
Compliance checker overview
Your marketing team must ensure consistency with your brand across your content and assets and that any released assets comply with brand and regulatory requirements. Compliance checker lets you import your brand guidelines to manage asset compliance and create alerts to changes you may need to make before someone approves an asset for use.
Create custom URL-tracking parameters
Optimizely Content Marketing Platform (CMP) lets you create custom URL tracking parameters directly within your social posts. This topic will teach you how to create custom URL tracking parameters.
Avoid stop words
Stop words are common words that search engines clear out before or after processing natural language, data, or text. These words have little value and search engines ignore them.