Analytics
Analytics overview
The Analytics view lets you measure the performance of your content and how your content contributes to business objectives. Analytics captures your article views, page views, unique visitors, average attention time, and engagement rate to portray a high-level analysis of how your content is performing.
Analytics terms
The Analytics view measures content performance and how content contributes to overall business goals, from first-touch to closed-won revenue. Articles Viewed – The number of articles that registered one or more page views during the reporting period.
Analytics social share data
Understanding the cumulative reach of content across social media is a critical gauge for marketers to use to determine the resonance of content and topics with their audience. A share is an action (such as a Like, Comment, Share, Retweet, and so on) that gets your content into someone else's feed.
Channel metrics
Channel metrics show where your content resonated, whether from social media, email, direct mail, or any other channel. In this article, you will learn the definition of every channel metric.
Measure action analytics
Action analytics measure the impact content has on your readers taking an action, such as subscribing to a newsletter or visiting a product page. Understanding which content prompts visitors to convert on goals is critical for optimizing content marketing ROI.
Measure ROI
Marketers need to report on how much their organization contributes to the sales pipeline to prove their value and receive credit for their work's impact on growing the business. With Optimizely Content Marketing Platform (CMP) ROI analytics, marketers can measure their impact on sales opportunities, sales pipeline, and closed deals, thus allowing them to better inform their strategy and connect their content to revenue.
Measure average attention time, engagement rate, and scroll depth
You can measure the performance of your content by using metrics such as average attention time, engagement rate, and scroll depth. When you read a piece of content, CMP considers you engaged if your page is in focus and you scrolled or moved your cursor in the past 5 seconds.
Reports on campaign performance
Run and download reports to process data from Optimizely Content Marketing Platform (CMP) modules for campaign performance insights. An administrator can use reports to make informed decisions.
Usage reporting
Usage reporting in Optimizely Content Marketing Platform (CMP) lets you access detailed reports on platform usage. You can filter, generate, and export reports on account activity, engagement, and workflow interactions based on selected date ranges.