Understanding the cumulative reach of content across social media is a critical gauge for marketers to use to determine the resonance of content and topics with their audience. 

 is an action (such as a Like, Comment, Share, Retweet, and so on) that gets your content into someone else's feed. Shares are not limited to someone manually posting a link in an update; they can be any action that places a post into the social feed of their audience.

Optimizely Content Marketing Platform (CMP) shows data on social sharing for Facebook and Twitter.

CMP calculates the times a link was shared on social media by fetching the number directly from a network's API. CMP knows the URLs of the articles shared in social posts, and the platform uses the links to query the social network to retrieve the number of shares, which are then displayed in Idea Lab by channel.

The numbers displayed in CMP are all-time social shares.

Analytics terms

Analytics social share data

ai_cta

ai_identity

ai_chat

ai_product


Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

Channel metrics

content-marketing-platform-docs

CMP docs

Optimizely CMP Open REST API

Release notes

Domains and IP address

Authenticate

Revoke tokens

Hosted middleware deployments

DAM asset picker

Upload assets to library or task

Migrate DAM assets using the API

Update labels in a CMP resource

Rate limits in CMP

Backward compatibility in CMP

Feed API v2

Glossary of integration terms

Marketo publishing integration

CMP + CMS 12

Integrate Optimizely products

Get started with omnichannel content

Model omnichannel content

Create omnichannel content

Push and pull omnichannel content strategies

Work with previews

Content type versions

Remote fields

Omnichannel content

Integrate a custom post type within CMP

Create structured content for WordPress

Map structured content to WordPress ACF

WordPress v2

Install JavaScript snippet

Pixels, JavaScript, and user data

Setup conversion tracking

Set up analytics

Developer docs

CMP overview

Prepare campaigns for import

Prepare assets for import

Prepare articles for import

Ingest assets with SFTP

CMP home page

CMP dashboard

Global header

Search options

CMP glossary

Get started

Configure CMP for Optimizely Opal

Optimizely Opal Chat in CMP

Use AI Campaign Kits

Optimizely Opal

Add a task to multiple campaigns

Hybrid workflows

Request access to a task

Task templates

Manage tasks

Manage external tasks

Task dependencies

Task workflow

Manage workflows

Add fields to steps in a workflow

Work requests

Manage form templates

Create pitch requests

Tasks and workflows

Budgeting

Manage campaigns

Manage campaign templates

Board view planning

List view planning

Events

Manage campaign milestones

Resources

Resource management

Workload

Planner

Reports

Visual calendar

Timeline calendar

Universal filter

Saved filter views

Plan

Efficiency Dashboards overview

Create cards

Create a dashboard

Efficiency Dashboards

Expired assets

Renditions

Asset utilization dashboards

Generate and edit public URLs for assets

Manage assets

Manage asset versions

Convert assets

Related assets

Add custom domains for library assets

Share folders and assets

Manage folders

Collections

Supported formats

Library/DAM in CMP

Marketplace overview

Find images

Find licensed content

Use licensed content

Update WordPress theme for licensed content

Marketplace

Mandatory asset fields

Edit content with omnichannel authoring

Edit content

Generate AI content

Generate AI images

Edit images

Image renditions

Video renditions

Create brand templates

CMS publishing in CMP

Set CMS destination folders in CMP

Content workspace

Optimize content

Proofread assets

Proofread website and content URLs

Compliance checker overview

Create custom URL-tracking parameters

Avoid stop words

Content

Use the Activity Log

Manage users and teams

Manage your user settings

Manage permissions and custom roles

Apply organizational settings

Brand your login experience

Use single sign-on with SAML

Manage user and team settings

Create field groups

Fields and inheritance

Manage fields

Taxonomy

Idea Lab overview

Explore competitive domains

Idea Lab

Analytics overview

Measure action analytics

Measure ROI

Measure average attention time, engagement rate, and scroll depth

Reports on campaign performance

Usage reporting

Analytics

Publish to Instagram

Publish to Drupal feed and social channel

Publish to Facebook

Publish to LinkedIn

Publish to Marketo

Publish to Twitter

Publish to WordPress

Publish to YouTube

Copy and paste publishing

Enable or disable publishing

Publishing

Integrate Bynder

Social platform capabilities

Integrate your website from feeds

Integrate analytics with Eloqua

Integrate Jira

Integrate analytics with Marketo

Integrate analytics with Salesforce

Integrate Adobe Creative Cloud

Integrate your Drupal website

Integrate HootSuite feed

Integrate Instagram

Integrate LinkedIn Elevate

Sync a LinkedIn social account

Integrate LinkrUI for Creative Cloud

Integrate LinkrUI for Microsoft Office

Integrate Smart-Linkr for Creative Cloud

Integrate Marketo

Integrate Microsoft 365 Office Applications with the Productivity Connecter for Microsoft