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CMP overview
Optimizely Content Marketing Platform (CMP) brings teams together to share plans, collaborate on assets, and execute campaigns. CMP lets you see the work your marketing organization is doing, including the entire content workflow—from brief to finalized content.
Prepare campaigns for import
You can import your existing campaigns into Optimizely Content Marketing Platform (CMP) for a holistic view of your past, present, and future marketing plans. If you import historical articles, having previous campaigns in the system lets you structure and organize the articles for your organization's platform users.
Prepare assets for import
You can upload your existing assets into Optimizely Content Marketing Platform (CMP), creating a single source for storing and accessing anything. Examine each of your teams, organizations, and repositories and gather the assets you need.
Prepare articles for import
You can import your existing articles into Optimizely Content Marketing Platform (CMP) for a holistic view of your content production – past, present, and future. CMP assigns each article to a tasks and campaigns to fit it into the platform's structure and give you a unified experience in finding your previously created content.
Ingest assets with SFTP
Optimizely Content Marketing Platform (CMP) uses a secure file transfer protocol (SFTP) to upload assets with the accompanying Excel tagging into an exclusive directory that only you can access after logging in as the user you will create. Before you create your user, create a Secure Shell (SSH-RSA) key pair (Public and Private).
CMP home page
Optimizely Content Marketing Platform (CMP) lets you manage and accelerate your work, track your team's work, monitor the status, and get campaigns out the door. The CMP home page lets you monitor work streams and gain access to tasks, work requests, campaigns, the library, and other platform modules.
CMP dashboard
The Content Marketing Platform (CMP) dashboard displays performance views of your published content, efficiency views of your organization across tasks, and views of your organization's overall progress against content marketing goals. This data is collected from each CMP module (Analytics, Idea Lab, and Tasks) and displayed in charts and graphs.
Global header
The global header lets you access the Optimizely Content Marketing Platform (CMP). If you have access to more than one instance of the CMP, open the Instance Switcher and select the instance you want.
Search options
Use Search in Optimizely Content Marketing Platform (CMP) to find tasks, campaigns, events, pitch requests, or library files. You can enter a term in the global search box, or press Command + K or Control + K to bring up Spotlight Search .
Comment in CMP
Comments keep feedback, decisions, and approvals next to the work they belong to, so your team does not track them in email or chat. Optimizely Content Marketing Platform (CMP) uses the same comment editor everywhere, so these options work the same way wherever a comment box displays.
CMP glossary
Mastering a platform requires understanding the terminology. For Optimizely Content Marketing Platform (CMP) developer information, see the Optimizely Content Marketing Platform Open REST API and Webhooks developer guide and the Optimizely Content Marketing Platform Open REST API developer reference.