Use AI Campaign Kits

In Optimizely Content Marketing Platform (CMP), you can use Mark (Optimizely Agent Platform) to create a marketing campaign. Mark contains various agents that help you with each step, including building a campaign brief, suggesting tasks, and creating content. Ensure you have created any skills for your brand's tone and voice.

Before following this walkthrough guide to create a campaign using Mark, Configure CMP for Mark. You can also watch this demo of how to use AI Campaign Kits.

Click Ask Mark to open the chat.

Enter a request like the following:

I need to create a campaign for a webinar to promote new capabilities for Mark, Optimizely's Al Assistant. Use what you know to create the campaign and help fill out a brief, including campaign overview, target audience, key campaign message, tactics, and activities.

Mark can then respond with a suggestion that automatically creates the campaign for you.

Click on the suggestion to add it. Mark creates the campaign, and you can click on the name to go to it.

Mark completes the brief with objectives, target audience, key messages, tactics, and measurements, based on your branding skills.

You can ask Mark to Suggest tasks that adhere to the campaign brief.

You can click on any of the suggested tasks to add them to the campaign. This saves you time and lets Mark configure the campaign activities for you.

You can also refine these tasks further. Click on a task and click Create. 

Mark can create an article based on a task's brief. Click the suggestion to add it, then click on the name to go to the content.

You can make any edits necessary. When done, you can mark the step complete in the workflow.

You can also have Mark generate social media posts for the campaign.

When satisfied with the social media copy, you can ask Mark to add it to the task brief.

Mark can work with you throughout your entire campaign, letting you create a campaign in minutes.