Introduction to integrations and interfaces

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This section describes Optimizely Campaign’s integration options and interfaces. You can find information on how to link your web shop, CRM, web analytics program or product database with Optimizely Campaign. Also, this section explains how to control Optimizely Campaign from an external system.

Optimizely platform. Supporting the entire digital marketing chain.

E-Commerce. Link to e-commerce systems.

Web analytics. Link to web analytics applications.

CRM. Link to CRM systems.

Translation interface. Create multilingual mailings.

Closed-loop Interface. Link to data warehouses.

File exchange via SCP. Load files onto the Optimizely server via SCP.

Webhooks. Send event data in real time.

API overview. Access specific information required for integrations.

REST API. Configure and use the REST API (Optimizely Campaign Developer Guide on Optimizely World).

SOAP API. Configure and use the SOAP API (Optimizely Campaign Developer Guide on Optimizely World).

HTTP API. Configure and use the HTTP API (Optimizely Campaign Developer Guide on Optimizely World).

SMTP API. Control dispatch via SMTP API (Optimizely Campaign Developer Guide on Optimizely World).