Optimizely Platform

Optimizely Campaign is part of the Optimizely Digital Experience Platform (DXP). Here, you will find basic information and links to documentation for other parts of this platform.

The Commerce Connect integration lets you import the latest product data into Campaign, and make catalog content available when adding product recommendations to messages. The content interface paragraph imports product data such as offer texts and product images, from your e-commerce system into the email editor. For more information, see Commerce-Campaign integration in the developer documentation

With this extension, you can connect Optimizely Campaign with Optimizely CMS and Optimizely Forms, to collect visitor data entered in website forms, and pass that on to be used in campaigns. For more information, see Connect for Campaign in the developer documentation.

Use Optimizely Data Platform (ODP) for creating customer segments that you can use in your campaigns. The customer information in ODP is based on tracking of online visitor behavior, such as viewing content or products.

You can use Optimizely Email Product Recommendations and Triggered Messages to create triggers for sending automated personalized messages through Optimizely Campaign. These transactional messages are initiated by on-site actions of a recipient, for example abandoning a shopping cart on an e-commerce site.