Analytics
Tracking Links and URL Parameters
You can use links for tracking on two levels Tracking links for registering clicks by recipients and using this information in Optimizely Campaign. URL parameters for transmitting information about a message's recipient to the link target website, which can then process that information (e.
Introduction to analytics
This section describes Optimizely Campaign’s analysis tools to gather statistics after dispatch, or check and optimize your mailings before you send them. If you want to use third-party analysis tools, see Web analytics integrations .
Email app preview
The email app preview lets you check your email as seen by the recipients before sending. Optimizely works with an external service provider to create email app previews.
Post-click tracking
Post-click tracking lets you analyze actions by email recipients on your website. You can see if a customer placed or canceled an order, viewed a product, and base marketing actions on this information.
Visual link analysis
The visual link analysis shows how often each link in a mailing is clicked. The analysis data is displayed directly over a screenshot of the original mailing to reveal correlations that might not be obvious, such as if recipients tend to click links in a certain area.
Visual link analysis of post clicks
The visual link analysis feature displays a graphical representation of post clicks. You can configure several post-click parameters, such as item price, item number, or total price.
Eye Tracking Testing
With eye tracking testing, you can test the visual appeal of your content before starting a campaign. A graphical analysis shows which elements draw a viewer's attention.
Bubble chart settings
In edit mode , double-click a widget or hover over a widget and click Edit . You can make the following settings Title .
Activity overview
The activity overview shows mailings for a defined period. The view's information helps you evaluate marketing activities, such as which customer dialogs you have sent, are currently sending, and are about to send.