Campaigns
Introduction to campaigns
This section shows how to create, edit, or test campaigns and send out mailings through channels email, letters, postcards, text messages and push messages. Smart Campaigns .
Nodes: The Building Blocks of Campaigns
The actions that form a campaign are defined by arranging and connecting nodes in the campaign editor. There are required and optional nodes.
Message templates
Use message templates to prepare contents for sending via Smart Campaigns or transactional campaigns . When configuring a message node in a campaign, you can select a message template for creating the message draft, so you do not have to start creating the message draft from scratch.
A/B test
With an A/B test, you can test a mailing in different variants on a small portion of the recipient list before you start the actual dispatch. The variant that performs best in the criteria you defined is then optionally sent to the remaining recipients.
Validating mailing prior to dispatch
This add-on validates whether predefined parameters of a mailing are met. The validation is carried out prior to dispatch or when the mailing is saved.
Sending automatic notification after dispatch
This add-on sends a notification to an email address after a mailing is sent. The notification contains sending date and time, number of recipients, and additional mailing details.
Sending S/MIME-signed emails
Send S/MIME signed emails via Optimizely Campaign and increase your recipients’ confidence. Thanks to your digital signature, your recipients can rest assured that the messages were sent by you, and the content was not subsequently manipulated.