Marketing automation
Introduction to Marketing Automation
Develop multi-step campaigns with action- and event-based mailings; perfectly adapted to a highly diverse set of target groups using fully automated distribution cycles. You can create campaigns based on your customer database, then refine them once the campaign is up and running.
Create and edit campaigns
This topic describes how to create and edit a Marketing Automation campaign. Also learn how to start and pause a campaign , delete campaign drafts and delete a campaign permanently .
Marketing Automation nodes
The process of a campaign is defined by nodes that determine when a recipient passes through the campaign, and what actions are executed for the recipient. With the help of connections , you can link the nodes and specify the process of your campaign.
App connections
With App Connections you can send data and commands from a Marketing Automation campaign to external applications. The feature is currently available as a public beta version.
Campaign report
To view the campaign report, open the Marketing Automation window, select a running or paused campaign, and click Report . The Marketing Automation campaign report shows in the left overview area the number of successful, active, and failed runs of the campaign as well as the average opening and click rate of the campaign mailings.