Marketing automation guide
Introduction to the Marketing Automation guide
Create more effective email marketing using a graphic interface with drag-and-drop functions to develop multi-step campaigns based on action- and event-based mailings. These campaigns are perfectly adapted to a highly diverse set of target groups, using automated distribution cycles.
Promoting on anniversaries
Anniversaries are opportunities to contact your customers and maybe include a coupon. You can use the dates of registering with your site, newsletter signup, or a birthday, provided in an optional form field.
After-sales recommendations
Prompt customers who made previous purchases to order more products through after-sales recommendations. The following example uses customers of an online drugstore who purchased sunscreen the previous year.
Reactivation campaigns
Contact customers who recently ignored your promotions. Reactivating inactive customers offers multiple means for increasing revenue while maintaining and cultivating your customer master list.
Multi-stage series of welcome messages
A series of welcome emails can help develop customer value. Use multistage campaigns to acquaint new subscribers with your products and services.
Cross- and upselling
Lifecycle marketing builds increased interest and purchasing incentives through campaign emails, trigger mails, and themed mailings. It provides added value by supplying the customer with relevant and helpful purchase or reservation information.
Dealing with canceled transactions
Customers abort orders, purchases, and other transactions for many reasons. If a customer places a product in a shopping cart, that usually indicates interest in that product.
Multi-stage campaigns
This type of campaign introduces regular recipients to products and services. It requires little effort to execute because the mailing content remains essentially the same.