Send time optimization
Introduction to send time optimization
Send time optimization detects when recipients actually check their inbox, and sends your message to each individual at a time that matches the rhythms of their life. As a result, your email appears at the top of the inbox.
Configuring send time optimization in the Wait node
This topic describes how to enable and configure the send time optimization in the Wait node within Smart Campaigns. Once configured, your message is sent to recipients with sufficient behavioral data at a personalized send time.
Configuring send time optimization in the A/B test node
This topic describes how to enable and configure the send time optimization in the A/B Test node within Smart Campaigns. Send time optimization in the A/B Test node is used only to determine the personalized send time of the optimized message (the main mailing ).
Analyzing mailing send times
If send time optimization is set up in your client, you will have access to the Send time optimization Overview , an additional analysis feature of Smart Campaigns. The overview analyzes the distribution of mailing send times and peak send times.