Introduction to E-commerce integrations

This topic gives an overview of e-commerce integrations with Optimizely Campaign. You can synchronize recipient data and import product data directly into your message template, using the power of Optimizely's sending infrastructure. Registration of new recipients and management of your product data are carried out as usual in your e-commerce system. Data is synchronized automatically and imported into your Optimizely Campaign client, making it easy to manage cross- and up-selling offers in mailings, or to design remarketing campaigns with personalized recommendations.

See the E-commerce integration guide for an introduction to working with Optimizely Campaign and e-commerce systems.

Manage product content and discounts from one user interface, and import catalog content into Optimizely Campaign. With the Campaign-Commerce integration you can import the latest product data into Optimizely Campaign, and access catalog content when adding product recommendations to mailings. See Optimizely platform.