Optimizely apps
Marketing Automation
Marketing Automation tracks website visitor behavior and collects profile data. For example, when a visitor submits a form (created with Optimizely Forms perhaps to receive a newsletter subscription), the form data is automatically stored in Optimizely Campaign or your connector database.
Google Analytics for Optimizely
Google Analytics for Optimizely is an enterprise-class solution within the Optimizely dashboard that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible, and easy-to-use features let you see and analyze traffic data.
Optimizely Connect for Campaign
Optimizely Connect for Campaign is an add-on that connects Optimizely Content Management System (CMS), Optimizely Forms, and Optimizely Campaign. With this add-on, you can collect visitor data and pass that on to Optimizely Campaign.
Optimizely Connect for SharePoint
Optimizely Connect for SharePoint provides a transparent connection between Optimizely and Microsoft SharePoint®. The connector copies documents, blocks, or other items from SharePoint document libraries and lists them automatically.
Optimizely Live Monitor
Optimizely Live Monitor displays real-time animations of traffic on a website, so you can analyze the traffic to adapt your response. Optimizely Live Monitor has the following properties.
Optimizely Social Reach
Optimizely Social Reach lets marketers use social media to drive traffic and increase conversion rates by sending social messages that promote website content. After installing the add-on, it displays in the top menu as a gadget in edit view.
Self-Optimizing Block
Self-Optimizing Block is a multivariate testing add-on that randomly displays a block variant to visitors. You monitor the progress of the test.
Configure mixed-authentication mode of Entra ID and ASP Identity for CMS 11
This topic suggests how to integrate both ASP Identity and Entra ID (formerly Azure AD) as methods of logging in Optimizely Content Management System (CMS) version 11. This also covers recent changes to Entra ID Graph API.
A/B testing (legacy)
A/B testing lets you create variations for many page elements (blocks, images, content, buttons, form fields, and so on), and then compare which variation performs best. It measures the number of conversions obtained from the original (control) versus the variation (challenger), and the one that generates the most conversions during the testing period is typically promoted to the design for that page.