User Scenarios
Launch a sales campaign for a group of products
There are many types of content, such as articles, landing pages, images in Optimizely Content Management System (CMS), and products from a catalog if you have Optimizely Commerce Connect. For example, a marketer working on a campaign can drag and drop products onto CMS landing pages.
Personalize search results
Optimizely Digital Experience Platform (DXP) includes Optimizely Search & Navigation, which provides advanced search features. Personalized Search & Navigation uses the personalization service to track visitor behavior and then deploy that information to personalize search results, such as products with a user's favorite brand or color.
Target marketing segments for mailing campaigns
Personalized mailings can generate powerful KPIs and optimize your conversion rate. A carefully selected target group ensures that your customers receive relevant information at each customer journey stage.
Make product recommendations
Optimizely Product Recommendations provides personalized product recommendations to your Optimizely Commerce Connect website visitors. The product recommendations are displayed in a widget for which Optimizely Content Management System (CMS) sets up individual strategies according to your KPIs during the set up process.
Make content recommendations
Optimizely Content Recommendations delivers personalized content recommendations in real time to website visitors. The recommendations are delivered by a widget for which you can set up individual rules – flows – for excluding and including content.