 Personalization in CMS lets you target website content to selected audiences (formerly called visitor groups ).  The personalization feature is based on customized audiences that you create based on a set of personalization criteria .

Audiences

 Personalization in CMS lets you target website content to selected audiences (formerly called visitor groups ).  See Audiences .

Audience criteria

 One way to personalize a digital experience in Optimizely is to create an audience (formerly called a visitor group ) with criteria for that group.  For example, you can design a product banner specifically for first-time visitors or for visitors from a geographic region or market.

Personalize a digital experience with audiences

Best practices for organizing assets

ai_cta

ai_identity

ai_chat

ai_product


Data set that refers to a person or a role and contains at least one address via which the person or role can receive messages.

recipient

cms-12-docs

CMS 12 documentation

Get started with CMS 12

Configure CMS 12

Develop the CMS

Develop the CMS UI

Develop content

Develop apps for CMS

CMS Developers

Forms

Search & Navigation

Optimizely Graph

Tracking

CMP + CMS

Configured Commerce + CMS

ODP + CMS

Configure Real-Time Audiences to personalize CMS 12

Integrate Optimizely products

DXP architecture

DXP developer documentation

DXP Cloud Services

Upgrade to CMS 12

Upgrade to CMS 11

Upgrade to CMS 10

Upgrade to CMS 9

Upgrade to CMS 8

Upgrade to CMS 7.5

Upgrade to CMS 7

Upgrade from legacy versions

Upgrade your CMS version

Developer docs

Get started with CMS

Optimizely Opal Chat for CMS 12

User interface

CMS dashboard

GEO Analytics for CMS (PaaS)

On-Page Editing view

All Properties editing view

CMS users and related tasks

Search engine optimization

Optimizely Labs

Glossary of terms

Video tutorials and demos

Optimizely Configured Commerce + Optimizely Content Management System

Optimizely Content Marketing Platform + Optimizely Content Management System

Get started

Create content

Edit content using the TinyMCE rich-text editor

Add links

Add and edit images

Work with web forms

Optimizely Spellchecker for TinyMCE

Optimizely user-generated content

Edit multi-channel content in Optimizely

Manage content

Find content

Preview content

Compare versions of content

Publish versions of content

Control the publishing process

Delete and restore content

Collaborate with comments

Approve content

Approve changes

Reports

Structure the website

Assets

Folders

Media

Blocks

Optimizely Digital Asset Management Asset Picker

Launch a sales campaign for a group of products

Personalize search results

Target marketing segments for mailing campaigns

Make product recommendations

Make content recommendations

User Scenarios

CMS and multiple languages

Translate content

Fallback languages

Optimizely Languages app

Languages

Optimizely Forms

Form element types

Create a form

Configure a form element

Manage form submissions

Form examples

Example: Create an email sign up form

Example: Create a satisfaction survey form

Example: Create a customer satisfaction survey

Example: Create a job application form

Example: Create a multi-page job application form

Manage projects

Work with projects

Examples of using the project functionality

Projects

Administration of CMS

Content types

Access rights without Opti ID

Access rights with Opti ID

Add users and groups

Set permissions

Scheduled jobs

Manage websites

Manage website languages

Manage plug-ins

Edit tabs

Approval sequences

Properties

Export and import data

Convert pages

Change Log

License information

Search configuration

CMS for administrators

MA connectors (CMS 12)

MA connectors (CMS 11)

Marketing Automation

Google Analytics for Optimizely

Optimizely Connect for Campaign

Optimizely Connect for SharePoint

Optimizely Live Monitor

Optimizely Social Reach

Self-Optimizing Block

Configure mixed-authentication mode of Entra ID and ASP Identity for CMS 11

A/B testing (legacy)

Optimizely apps

End user docs