MA connectors (CMS 12)
Create an audience with Marketing Automation connector profile criteria
Each connector add-on integrates web tracking to Optimizely’s personalization engine by identifying a visitor with a cookie. You can create an audience by combining criteria such as a geographic location and job title.
Acoustic (Silverpop) connector (CMS 12)
The Acoustic (Silverpop®) connector add-on automatically exports form data from your website to your Acoustic account database by mapping Optimizely form fields to Acoustic database fields. For information about other database connector add-ons, see Marketing Automation .
Delivra connector (CMS 12)
The Delivra connector add-on automatically exports form data from your website to your Delivra account database by mapping Optimizely form fields to Delivra database fields. For information about other database connector add-ons, see Marketing Automation .
Eloqua connector (CMS 12)
The Eloqua connector add-on automatically exports form data from your website to your Eloqua account database by mapping Optimizely form fields to Eloqua database fields. For information about other database connector add-ons, see Marketing Automation .
Hubspot connector (CMS 12)
The HubSpot connector add-on automatically exports form data from your website to your HubSpot account database by mapping Optimizely form fields to HubSpot database fields. For information about other database connector add-ons, see Marketing Automation .
Marketo connector (CMS 12)
The Marketo® connector add-on automatically exports form data from your website to your Marketo account database by mapping Optimizely form fields to Marketo database fields. For information about other database connector add-ons, see Marketing Automation .
Microsoft Dynamics CRM connector (CMS 12)
The Microsoft Dynamics CRM® connector add-on automatically exports form data from your website to your Microsoft Dynamics CRM account database by mapping Optimizely form fields to Microsoft Dynamics CRM database fields. For information about other database connector add-ons, see Marketing Automation .
Pardot connector (CMS 12)
The Pardot® connector add-on automatically exports form data from your website to your Pardot account database by mapping Optimizely form fields to Pardot database fields. For information about other database connector add-ons, see Marketing Automation .
Salesforce connector (CMS 12)
The Salesforce® connector add-on automatically exports form data from your website to your Salesforce account database by mapping Optimizely Forms fields to Salesforce database fields. For information about other database connector add-ons, see Marketing Automation .
Salesforce Marketing Cloud (ExactTarget) connector (CMS 12)
The Salesforce Marketing Cloud (ExactTarget) connector add-on automatically exports form data from your website to your Salesforce Marketing Cloud (ExactTarget) account database by mapping Optimizely form fields to Salesforce Marketing Cloud (ExactTarget) database fields. For information about other database connector add-ons, see Marketing Automation .