Introduction to Facebook paragraphs
Note
To enable this feature, contact customer support.
Use the Facebook paragraph to integrate up to 25 current Facebook posts into a message. Keep recipients up-to-date with exciting topics from your social network.
Decide whether Optimizely Campaign updates the Facebook paragraph every time you send a message and automatically loads the latest posts from your Facebook timeline, or whether Optimizely Campaign only displays Facebook posts you defined when creating or modifying the campaign.
- introduction-to-facebook-paragraphs.mdxDynamic integration. Displays your latest social media activities. However, you cannot permanently delete or edit posts in the Facebook paragraph. If you remove or edit Facebook timeline posts from the Facebook paragraph, those posts are reloaded into the Facebook paragraph when the mailing is sent.
- introduction-to-facebook-paragraphs.mdxStatic integration. Provides more control over posts that appear in the Facebook paragraph. When creating a message, you can manually update which posts to integrate. You can delete individual posts. When the mailing is sent, Optimizely Campaign does not update the Facebook paragraph from your Facebook timeline. Changes can be made but do not happen automatically.
Tip
By default, Optimizely Campaign integrates Facebook posts statically. To use dynamic integration, contact customer support to change the default integration.
introduction-to-facebook-paragraphs.mdxCreating a Facebook paragraph
- While editing the mailing content in the Template Kit, click New: Content paragraph.
Tip
You can also use the paragraph in the header and footer area by clicking Header or Footer.
- Click Facebook.
- In the configuration window, click Apply. The new Facebook paragraph appears on the left.
introduction-to-facebook-paragraphs.mdxConfiguring a Facebook paragraph
- On the left side of the preview, in the menu bar of the Facebook paragraph, click Facebook. The configuration window opens on the right side.
- See the following tables to set options in the corresponding tabs. Click Apply to confirm your settings.
- SWYN
Parameter | Description |
|---|---|
Content | |
Heading | Enter a heading for the paragraph. |
Show in desktop version | Select to include this paragraph in the desktop mailing. |
Show in mobile version | Select to show the paragraph in the mobile version of the mailing. The Activate mobile version setting in the general settings must be activated for this option to take effect. |
Show in text version | Select to show the paragraph in the text version of the mailing. |
Link | |
Text | This text is subsequently linked to in the mailing. |
URL | Enter a link , such as the starting page or your public Facebook profile. |
Orientation | Position the link on the right, left, or center. |
Parameter | Description |
|---|---|
Account name | Enter your public Facebook user name, which is the name used in the web address for your Facebook timeline. It is the last part of the URL: https://facebook.com/User name.:::hint{style="danger"} |
Warning | |
If the display of your Facebook page is limited to specific countries, Facebook posts will not load if you or your recipients are located outside of the countries for which the display is allowed. ::: | | Maximum number of entries | Enter the maximum number (up to 25) of Facebook posts to be displayed in your message.:::hint{style="info"} Tip
If you enter 0 or leave this field blank, a default value of 10 Facebook posts are used. If fewer than 10 posts are available in your Facebook account, fewer posts are retrieved and displayed.
Also, if you are using static integration, changing this value has no effect on any posts already retrieved. You must manually update the Facebook paragraph for the new number of posts to take effect. ::: | | Date format | In the drop-down list, select a date format to be displayed next to your Facebook posts.:::hint{style="info"} Tip
If using static integration, changing the date format has no effect on Facebook posts that have already been retrieved. You must manually update the Facebook paragraph for a date format change to take effect. ::: |
See Click2Go.
You can enable the SWYN function for social networks individually for each paragraph. To allow sharing of these paragraphs in a social network, select the Show check box for the network in which you want them to appear.
Parameter | Description |
|---|---|
General | |
Alignment | Links (symbols and text) and the introduction text are right-aligned. |
Position | Links (symbols and text) and the introduction text are positioned at the bottom edge of the paragraph. |
Default values | |
Title | Displays up to 50 characters in the user's profile if the user shares the paragraph over a social network, as long as no other title is indicated for that network. |
Text | Displays up to 250 characters in the user's profile if the user shares the paragraph over a social network, as long as no other text is specified for that network. |
Image | Displays up to 100 x 100 pixels in the user's profile next to the text if the user shares the paragraph over a social network, as long as no other image is specified for that network. Larger images are scaled down to this size. |
| |
Show | Lets recipients share the paragraph via their Facebook profile. |
Title | Displays up to 50 characters if the recipient shares the paragraph on his or her Facebook profile. If you enter nothing here, the standard title is displayed. |
Text | Displays up to 250 characters if the recipient shares the paragraph on his or her Facebook profile. If you enter nothing here, the standard text is displayed. |
Image | Displays up to 100 x 100 pixels if the recipient shares the paragraph on his or her Facebook profile. If you enter nothing here, the standard image is displayed. Larger images are scaled down to this size. |
Redirect | Creates a landing page that displays the content of the linked paragraph. If you enable, the link redirects recipients to the URL specified in the General tab. |
| |
Show | Lets recipients share the paragraph via their Twitter account. |
Title | Displays up to 50 characters if the recipient shares the paragraph on his or her Twitter profile. If you enter nothing here, the standard title is displayed. |
Redirect | Creates a landing page that displays the content of the linked paragraph. If you enable, the link redirects recipients to the URL specified in the General tab. |
| |
Parameters for WhatsApp are identical to Twitter's. | |
| |
Show | Lets recipients share the paragraph via email. |
Title | Displays up to 50 characters as email subject if the recipient shares the paragraph via email. If you enter nothing here, the standard title is displayed. |
Text | Displays up to 250 characters if the recipient shares the paragraph via email. If you enter nothing here, the standard text is displayed. |
Redirect | Creates a landing page that displays the content of the linked paragraph. If you enable, the link redirects recipients to the URL specified in the General tab. |
| |
Parameters for Xing are identical to Twitter's. | |
introduction-to-facebook-paragraphs.mdxDefault values
Parameter | Description |
|---|---|
Link | |
Text | Facebook posts in your messages are automatically linked to the original Facebook post.To clarify this for your recipients and to highlight links, add additional text, such as More information on our Facebook page or Go to original post on Facebook.Enter your text into the airfield you do not want to point out that the Facebook post in your mailing will lead to your Facebook page, leave the field blank.:::hint{style="info"} |
Tip | |
Text entered here is added to Facebook posts and appears with each Facebook post in the message. ::: | | Orientation | The text can be aligned to the right, left or center. | | Image | | | Position | From the drop-down list, select the position where images associated with your Facebook post will display.:::hint{style="info"} Tip
If your Facebook post contains several images, the first image from the post is assiduous cannot display subsequent images. ::: |
You can give each content paragraph a different appearance from the general layout.
Parameter | Description |
|---|---|
Layout | |
Width | The maximum available width is used as standard. This is based on the internal spacing and also depends on whether you are using a sidebar and, if so, on the width of the sidebar. Enter a different value in pixels. If the maximum available width is smaller than this value, then the entered value is ignored. |
Height | By default, the paragraph is displayed over the available height, considering the content. Alternatively, you can specify a fixed height. If the content exceeds this height, the value is ignored, and the content is displayed at the default height. |
Background color | The depiction of non-hex web colors may vary from the original, depending on the browser. |
Padding | Specify white space around the paragraph content. You can set white space separately for each page.Enter the values in pixels (integer values) based on the following example, using spaces to separate multiple pixel entries:- 10 = sides are uniform with 10 pixels of white space for the content |
- 10 20 = 10 pixels on the top and bottom, 20 pixels on the left and right
- 10 15 20 25 = 10 pixels on the top, 15 pixels on the right, 20 pixels on the bottom, 25 pixels on the leftIf the value is set to 0, then there will be no padding. | | Space between articles | A space with this height is placed between individual admissible default, the first number in the Padding option is osteopathic option is only enabled when using the default layout. | | Layout | Select a layout for your Facebook posts.You can choose between the supplied default layout and up to two user-defined absolutist use a custom layout, set it up in advance in the general settings in the Facebook evadable you select a user-defined layout list that you have not configured, the default layout is automatically used. | | Border | | | Show | Select if you want to apply a border around the entire paragraph. | | Border width | Enter the thickness of the border. You can set thickness for each side individually.Enter values in pixels (integer values) based on the following example, using spaces to separate multiple pixel entries:- 1 = sides uniform with 1 pixel
- 1 2 = 1 pixel on the top and bottom, 2 pixels on the left and right
- 1 2 3 4 = 1 pixel on the top, 2 pixels on the right, 3 pixel on the bottom, 4 pixel on the left.If you leave the field blank, the border has a thickness of 1 pixel (uniform on all sides). | | Color | The depiction of non-hex web colors may vary from the original, depending on the browser. | | Mobile | | | Width | Set the paragraph width (in percent; 100% default) for mobile view. To display paragraphs next to each another in mobile view, make sure that the widths of two consecutive paragraphs combine to 100%. Otherwise, the paragraphs are displayed on top of each another with the assigned widths. | | Table of contents | | | Show in table of contents | Select to display the paragraph in the table of contents for the section. | | Alternative table of contents entry | Enter a heading to be displayed for this section in the table of contents. If you enter nothing, the heading from the General tab is displayed. |
introduction-to-facebook-paragraphs.mdxClick profiles
Parameter | Description |
|---|---|
Click profiles | Clicks on any link in this paragraph are allocated to the selected click profiles. See Click profiles. |
introduction-to-facebook-paragraphs.mdxTarget groups
Parameter | Description |
|---|---|
Target groups | To show this paragraph to one or more target groups only, select them more than one target group is selected, just one must match (OR logic). See Target groups. |
introduction-to-facebook-paragraphs.mdxLoading Facebook posts
- In the menu bar of the Facebook paragraph, click Load Facebook posts .
- In the configuration window, click Next.
Warning
If the display of your Facebook page is limited to specific countries and you are located outside of these countries, Facebook posts will not load successfully.
introduction-to-facebook-paragraphs.mdxYou can also manually update your Facebook posts in the Facebook paragraph afterwards and reload them from your Facebook timeline. To do this, click Load Facebook posts
again.
introduction-to-facebook-paragraphs.mdxEditing Facebook posts
You can edit your Facebook posts individually after loading them into your mailing.
- In the menu bar of the corresponding Facebook post, click Facebook Entry.The configuration window opens on the right.
- Change the settings according to your needs. Confirm by clicking Apply in the lower right corner.
Note
If you manually update posts in the Facebook paragraph, the posts are reloaded from your Facebook timeline, overwriting any manual changes to the Facebook posts. If you are using dynamic integration, manual changes to Facebook posts are overwritten when the mailing is sent.
introduction-to-facebook-paragraphs.mdxDeleting Facebook posts
- In the menu bar of the Facebook post you want to delete, click Delete .
- Confirm your selection by clicking OK.
Note
If you manually update posts in a Facebook paragraph, previously deleted posts are reloaded unless they were also deleted from your Facebook timeline. If you are using dynamic integration, deleted Facebook posts are automatically reloaded into your message when the mailing is sent.