Click2Go

14 min

Note

To enable this feature, contact customer support.

This topic describes the Click2Go feature that lets you create buttons for your mailings, with no HTML expertise, directly in Optimizely Campaign's content management system. Click2Go is integrated directly into the Optimizely Template Kit and can be used in any paragraph type.

Buttons are call-to-action elements with great potential for capturing attention and directing readers to landing pages for products, campaigns, profile pages, and so on.

Tip

Test your button's potential

To test how much attention a button captures in the context of a mailing, use the automated attention analyses from Optimizely Campaign. Attention analysis indicates whether a button's location captures a high level of attention and directs readers to desired content.

Activating Click2Go

When Click2Go is activated, content paragraphs display a new Button tab. Design the buttons as described below, and test them using a test email.

Inserting and designing buttons

To insert a button into a paragraph and edit it, perform the following steps:

Edit the paragraph in which you want to add a button.

Select the Button tab in the top tab bar. The following areas are displayed:

Template. In this area, you can insert two button templates into your mailing. The templates are provided along with the Click2Go function.

Options. In the tabs (described below), you can create a new button or edit an available template.

Preview. Shows the current design of your button in real time.

Tip

When you are finished, test your buttons in a test email.

General

Parameter	Description
Text	Enter the button text.
URL	Insert a destination URL to which your button should link.:::hint{style="info"}
Note

If you do not name a destination URL, the button will appear in your messages. ::: | | Alignment | Set the position of your button in relation to other content elements of your mailing. |

Text

Parameter	Description
Font type	Select the text font.
Color	To define the color of your button border, click the displayed value then set the desired color in the selection window.
Size	To set your text size, adjust the value manually or via the slider.
Bold	To make your text bold, select the check box.
Italic	To make your text italic, select the check box.
Underline	To make your text underlined, select the check box.

Background

Parameter	Description
Color	To select your button's background color, click the displayed value then select the color in the selection window.
Image	To select a background image for the button, click Browse... and select the image from your computer. Alternatively, use the Alternatively external URL box.Background images may not be displayed, depending on the email software and the recipient's security settings.:::hint{style="info"}
Note

If you select a background image, specify an additional background color as a fallback, in case the background image is not displayed. ::: | | Alignment | Set the position of your background in relation to the other content elements. | | Repeat | Select an uploaded image to be repeated in various arrangements. |

Symbol

Parameter	Description
Image	To select a symbol for your button, click Browse... and select the image from your computer. Alternatively, use the Alternatively external URL box.Background images may not be displayed, depending on the email software and the recipient's security settings.
Position	Specify the position of the symbol in the foreground of your button.
Margin left	Set spacing for your border's left side of by adjusting the value manually or using the slider.
Margin right	Set spacing for the border's right side by adjusting the value manually or using the slider.

Padding

Parameter	Description
Top	Internal spacing (padding) indicates how much spacing is between the text and the outer edge of the button.Change this value to change the size and visual appearance of the button. You can individually define the internal spacing for each side.
Bottom
Left
Right

Border

Parameter	Description
Width	To set the width of your border, adjust the value manually or use the slider.
Color	To select the color of the button border, click the displayed value then set the desired color in the selection window.
Radius	Define the shape of your button. A higher value produces rounder corners.