Integrations and additional functions

Optimizely Campaign seamlessly integrates all major web analytics, e-commerce and CRM systems. You can use programming interfaces (APIs) and extend Optimizely Campaign with various additional functions. In addition, Optimizely constantly develops new custom features for you.

Optimizely Campaign seamlessly integrates commonly available web analytics tools. Benefit from bi-directional data exchange: The most important statistics are sent to the analytics software, and segments relevant for your Optimizely Campaign remarketing campaigns are available in the feedback channel.

When using econda integration, tracking data from your web shop is sent to Optimizely Campaign. User actions and product data from econda Shop Monitor are available for creating remarketing campaigns in Optimizely Campaign. Bi-directional data exchange also sends mailing and campaign parameters and recipient actions to econda.

When using etracker integration, tracking data from your web shop is sent to Optimizely Campaign. User actions and product data from the etracker Web-Controlling Suite are available for creating remarketing campaigns in Optimizely Campaign. Bi-direction data exchange also sends mailing and campaign parameters and recipient actions to etracker.

You can use Google Analytics to monitor the success of your marketing campaigns and further optimize them. Optimizely Campaign sends mailing and campaign parameters to Google Analytics. The Google Analytics dashboard gives you access to campaigns and an overview of the costs and revenues related to your campaign.

With Google Tag Manager you can implement tracking codes and conversion pixels on your website and create data about user actions. By using the integration you can transfer this data to Optimizely Campaign.

When using Webtrekk integration, tracking data from your web shop is sent to Optimizely Campaign. User actions and product data from Webtrekk Q3 are available for creating remarketing campaigns in Optimizely Campaign. Bi-directional data exchange also sends mailing parameters and recipient actions to Webtrekk.

IntelliAd integration for Optimizely Campaign lets you evaluate your email campaigns using intelliAd.

Securely send order and dispatch notifications, double-opt-in emails, or entire campaigns. Seamless and automatic E-commerce integrations with Optimizely Campaign matches recipient data and recipient status and imports product data directly into your message template. You further benefit from the performance and reputation of Optimizely's dispatch infrastructure.

Take advantage of the performance available from Optimizely Campaign in combination with the OXID eShop integrationE-Shop system. Recipient data is automatically synchronized – including registrations and canceled subscriptions.

OXID integration also exports the product catalog from your OXID shop to Optimizely Campaign and makes product data available in your template via a content interface. Use the features of Optimizely Campaign to personalize, automate and evaluate newsletters for targeted cross and up-selling. Benefit from high delivery rates and the reputation and performance of Optimizely's dispatch infrastructure.

Take advantage of the performance available from Optimizely Campaign in combination with the Magento e-commerce platform. The Integration includes synchronization of recipient data including logins and logouts, export of the product catalog, and sending transactional mails via SMTP and HTTP.

Take advantage of the performance available from Optimizely Campaign in combination with the Shopware e-commerce platform. Recipient data is automatically synchronized – including registrations and canceled subscriptions.

Shopware integration also exports the product catalog from your web shop to Optimizely Campaign and makes product data available in your template via a content interface. Use the features of Optimizely Campaign to personalize, automate and evaluate newsletters for targeted cross and up-selling. Benefit from high delivery rates and the reputation and performance of Optimizely's dispatch infrastructure.

Bi-directional CRM integration lets you send campaigns to your contacts and leads using Optimizely Campaign. Personally address your customers with customized content and evaluate the success of your campaigns directly from within your CRM system.

Plan, start, evaluate successful campaigns in Mirosoft Dynamics CRM and benefit from the power and above-average delivery rates of Optimizely Campaign: Use your comprehensive CRM database to create print, email and SMS newsletters with high conversion rates. Use your data to generate extensive and original customization. Delivery and a perfect layout are guaranteed. The bi-directional connection means you can monitor success directly from within your CRM system.

Plan, start, evaluate successful campaigns in Salesforce and benefit from the power and above-average delivery rates of Optimizely Campaign: Use your comprehensive CRM database to create print, email and SMS newsletters with high conversion rates. Use your data to generate extensive and original customization. Delivery and a perfect layout are guaranteed. The bi-directional connection means you can monitor success from within your CRM system.

Transfer your B2B and B2C contacts to Optimizely Campaign and keep your Marketing Permissions up to date. With SAP CRM Integration, you automatically receive bounces and unsubscribes.

Smart and flexible: Optimizely Campaign offers a range of comprehensive programming interfaces (APIs) to automate your marketing activities.

The REST API is a convenient alternative to the SOAP API that lets you manage and control Optimizely Campaign features from external systems by using HTTPS requests. In contrast to the SOAP API, you can also manage Smart Campaigns. In total, Optimizely provides more than 200 operations in over 16 different web services for this purpose. You can retrieve data from and send data to Optimizely Campaign via REST API.

The SOAP API lets you control Optimizely Campaign from external systems using a variety of programming languages and environments. More than 250 operations in 18 different web services are provided for this purpose. The interface is bi-directional. Data can be both retrieved from and sent to Optimizely Campaign.

The HTTP API can be used to register new recipients, manage blocklists and subscription cancellation lists, for personalized tracking and for sending trigger and transactional mails – also with personalized attachments. The HTTP API operations can be embedded into emails, web forms and online shops.

The SMTP API offers a simple solution for sending campaigns via the high-performance infrastructure and lets you benefit from the reputation of the Optimizely Campaign server. After setting up a special SMTP client, you can continue to create your mailings using your usual software package. Mailings are sent via Optimizely's high-performance server that is recognized by major providers. You benefit from the reputation and performance of Optimizely Campaign with minimal modifications.

Link external product databases to the content interface or content management system to display your shop products in your mailings. Just a few clicks are needed to create your product offer: the Optimizely Template Kit provides pre-configured paragraphs for linking and creating layouts for product data according to your corporate design guidelines.

The translation interface from Optimizely Campaign lets you send the texts for your mailing to a translation service provider. The service provider returns the translated content. Your mailing templates apply the relevant language to ensure that a localized mailing is sent to each target market.

The bi-directional and flexible closed-loop interface lets you integrate data from your data warehouse or campaign management system into Optimizely Campaign. The import module is used to send selected recipients and personal data to Optimizely Campaign. A mailing filled with this data is then sent. The export module provides send and response data for the feedback channel. This data is automatically fed back to your system.

This high-performance and universal interface lets external data storage systems to securely synchronize with Optimizely Campaign.