Use Search & Navigation
Optimize search results manually
Use the Optimization view to optimize the search manually. You can select search phrases in the Statistics view and transfer them to the Optimization view.
Optimize search results for multiple sites and languages
Because search optimization is often language-specific, Optimizely Search & Navigation supports multiple languages and websites. At the top of the most Optimizely Search & Navigation screens, drop-down lists choose a website and a language analyzer to filter the screen information before performing actions, such as viewing statistics and fine-tuning search optimization.
Analyze search statistics
Optimizely Search & Navigation collects statistics from site visitor activity and displays them in the Statistics view, where you can analyze the activity. Statistics are scarce for a new website, but as your site matures and captures more search behavior, you can analyze the information to optimize the search experience.
Promote content with best bets
Optimizely Search & Navigation lets you promote content by adding best bets and search phrases that deliver selected Web content to the top of search results. Use best bets to answer common questions or create sponsored links, such as in an ecommerce site.
Add related queries
Use related queries to create suggestions associated with a search phrase, guiding visitors to certain search patterns. Optimizely Search & Navigation automatically generates suggestions from site visitors searching for the same phrase.
Add synonyms for similar phrases
Sometimes, site visitors enter a search term that does not exist in your content, even though your site has content of interest to them. To fix this problem, create a synonym list .
Autocomplete typing
Autocomplete suggests search phrases as a site visitor types characters into a search field. The suggestion list becomes more precise as a user types more characters.
Export and import search functions
You can import and export suggestions, synonyms, autocomplete, and connectors and other functionalities. The examples in this topic show exporting and importing suggestions.
Customize search block
You can access the customized search block functionality if an administrator enables the feature. A customized search block displays content from your website based on your search criteria.
Personalized Search & Navigation
Every site visitor is different and looks for things on your website. Moreover, user behavior changes from one day to the next.