Deploy CMS

Because the Optimizely Content Management System (CMS) solution is based on ASP.NET Core, you can deploy it on operating systems other than Windows.

You can deploy CMS sites to a distributed infrastructure and failover protection that supports availability and scalability. CMS is multi-tenant, meaning that a single running IIS application of CMS can host multiple websites using a shared database. The sites can share content, and you can launch websites from the administration view in CMS.

You can maintain one installation to deploy to multiple servers, supporting the websites. Elastic scaling, where you add and remove servers on demand, lets you upsize and downsize the infrastructure capacity. CMS provides services to facilitate cloud deployment, such as event management and BLOB storage providers.

A multi-sites is where websites in CMS share the same file structure on the web server and the same database for storage. Websites in a multi-site configuration can share the same content assets, such as media files and blocks. You also can have site-specific content folders for content that should not be shared between sites.

The Media tab displays the following folders:

Because CMS is multi-tenant, you can:

You can install CMS through XCOPY deployment by copying application files. An XCOPY-style file transfer simplifies the deployment and maintenance of Optimizely sites because it does not create registry entries or register shared components. An example of XCOPY-style hosting is Azure Web Sites, where only a directory is provided, and you cannot run an installation procedure.

Another benefit of the XCOPY architecture in CMS is that it does not store machine-specific or site-specific information in configuration files, so you can use a shared folder for multiple servers. During development in a shared environment with source control, developers can keep configuration files checked in and still create a site that can be duplicated in a multi-site deployment. Because the CMS is based on ASP.NET Core, the application files (XCOPY files) can be produced or published using .NET publish commands.

See also the following deployment scenarios.

The event management system distributes events between applications on the same physical server or among Optimizely sites on separate servers in a load-balanced environment. The event management system in Optimizely is provider-based, and you can use the built-in event provider or develop your own customized one. See Event management.

The Optimizely platform supports BLOB (binary large object) storage of assets using a provider-based configuration. The BLOB provider stores large amounts of media binary data (perhaps using cloud storage), while CMS stores metadata for media files in the database. You can use the built-in BLOB provider for media files or develop a customized one. See BLOB storage and providers.

When you use cloud services, the database can be an on-premises SQL database, an Amazon RDS instance, or an Azure SQL Database. You define the site database during deployment; see Install database schema.

The license file contains information about licensed servers and sites; different options exist. You can run Optimizely without a license file in IIS Express during development or local Linux docker. Still, it requires a license file when you deploy the solution to a server.