Web analytics
Introduction to Web analytics integrations
This topic gives an overview of web analytics integrations with Optimizely Campaign. Data transfer is usually bi-directional, so that mailing, recipient, and tracking data is available in both Optimizely Campaign and the web analysis software.
Econda Analytics integration
This topic describes the econda Analytics integration with Optimizely Campaign that lets you use product data from econda Analytics in mailing campaigns. With econda Analytics, you can collect visitor activity data that can be used to create fine-tuned segments in Optimizely Campaign.
Google Analytics integration
This topic describes the Google Analytics integration with Optimizely Campaign that allows for the allocation of mailing recipients and website visitors, to use the evaluation capabilities of Google Analytics to measure the results of mailing campaigns. The Google Analytics integration offers a central platform for the evaluation of online campaigns, as click rates recorded by Optimizely Campaign can be evaluated alongside financial success of campaigns.
Google Tag Manager integration
When using Google Tag Manager https //www. google.
IntelliAd integration
This topic describes the intelliAd integration with Optimizely Campaign that lets you evaluate and optimize email campaigns together with other online channels. In addition to the email channel, intelliAd can analyze search engine marketing, affiliate marketing and price search engines.
Webtrekk integration
This topic describes the Webtrekk integration with Optimizely Campaign that makes website visitor action and product data from Webtrekk Q3 available in for designing remarketing campaigns, and adding personalized recommendations or a coupon code to mailings. The integration allows bi-directional exchange of mailing statistics, dispatch and action data.