The design editor for emails and landing pages
Introduction
Optimizely Campaign offers two similar content editors the email editor and the landing page editor. Workflows in both editors are roughly the same, with a few minor differences, therefore many explanations in this documentation are true for both.
Design editor basics
On the left-hand side is the side panel where you add elements and edit their settings. On the right-hand side is the design area where you arrange elements and add content.
Styles and layout
The Settings tab in the side panel is your starting point for any design, allowing you to set global values that both rows and content elements will inherit. Most settings can be overridden for specific rows, columns or content elements.
Simple content
The heading content element lets you insert HTML header tags, creating a structured hierarchy within your design. Titles play a significant role in SEO for landing pages, as search engines prioritize header content when scanning for keywords and generating search results.
Advanced content
For landing pages, there are several options for adding videos Thumbnail A video from Youtube or Vimeo that is displayed as an image. Clicking on the image takes viewers to the video platform.
Content management
You can save individual rows as row templates and reuse them. You can find row templates in the Layout tab in the side panel.
Product elements and product data
Product elements are an optional feature, allowing you to use data from external sources in the Design Editor for emails . They are mostly used for information about products from e-commerce systems.