Introduction
Overview
Optimizely Campaign offers two similar content editors: the email editor and the landing page editor. Workflows in both editors are roughly the same, with a few minor differences, therefore many explanations in this documentation are true for both. In these cases, the term design editor is used to refer to both editors. Accordingly, message drafts and landing pages are called designs.
Note
The design editor for emails is in beta state and available for some customers.
A landing page is a single-page website which usually contains one prominent call to action. You can link to landing pages in messages to drive conversions.
Creating a message draft in the design editor
Context: To use the design editor for editing an email message draft, you have to select the appropriate node type in the campaign editor. Prerequisites: You see a campaign in the campaign editor.
- In the side panel, click on the node type Email (Beta Editor) and hold down the mouse button.
- Drag the node to the design area and release the mouse button.
- → The new message node and a pop-up menu are displayed in the design area.
- If you accidentally hid the pop-up menu, hover the mouse pointer over the node and click on (edit).
- Click on Edit Content... → The new message draft is displayed in the design editor.
Creating and opening landing pages
Opening the page Landing Pages
Context: The page Landing Pages lists all landing pages in your client and allows you to edit them or create new landing pages.
- In the menu bar, select Campaigns > Landing Pages. → The page Landing Pages is displayed.
Creating a design
Prerequisites: You see the page Landing Pages.
- Click on New Landing Page.
- Fill in the required fields.
- Click Save and open in the editor. → The design editor opens with a new, empty design.
Opening a design
Prerequisites: You see the page Landing Pages.
- In the column Name, click on the name of a landing page. → The design editor opens, showing the selected landing page.
Editing page name, metadata and SEO settings
Prerequisites: You see the page Landing Pages.
- In the list of designs, find the row with your design’s name.
- Click (more). → A drop-down menu shows more options.
- In the menu, click Edit settings.... → The menu Page Settings is displayed.
- Adjust the general settings in the tab General Settings.
- Optional: Click on the tab SEO Settings and edit the SEO settings.
- Click on Update and close.