Omnichannel marketing
Reach your customers on channels with flexible tools for successful omnichannel marketing – using a single provider.
- Email campaigns
- SMS campaigns
- Print campaigns
- Push campaigns
- Multi-channel campaign automation
- Separate blocklist management for each channel
Optimizely Campaign virtually sends your emails in real time. Optimizely Campaign also comes with deliverability management, which significantly increases deliverability rates.
Range of features
- Sending speeds of up to 50 million emails per hour; more than 90% of emails delivered within the first minute.
- Comes with email throttling to let you, for example, avoid unusually high traffic to your website and stagger customer visits for campaigns that are likely to attract a lot of interest (such as special offers, prize draws, or surveys)
- Enhanced HTML layout for ensuring emails are correctly displayed in webmailers and email programs
- Mobile Fusion provides responsive design for optimized display on mobile end devices
- Auto generated text version
- Auto generated online version
- Landing pages
- Can be personalized
- Web forms for allowing recipients to register and recipient management
- SWYN provides sharing mailing content on social networks (Facebook, Twitter, WhatsApp, Xing) and via email.
SMS
SMS provides seamless integration of messaging to reach your customers.
- Supports GSM and UCS2 coding for international character sets
- Capable of sending multi-part SMS (concatenated SMS)
- Direct message routing to 12 countries
- Standard number-based sender identification
- Speed-dial number-based sender identification
- Alphanumeric character-based sender identification
- Can be personalized
Print supports direct mail print mailings. Increase your response rate by up to 50% with a combination of print mailings and emails in one-to-one dialog marketing campaigns. Trigger print mailings by a special offer or an event (such as following a purchase or a birthday). The printing process and the mail dispatch are handled by Deutsche Post, which is Germany’s leading dialog marketing service provider.
- A4-size letters containing up to 3 pages, printed on one or both sides
- A6-size postcards, DIN long, DIN long envelope, Maxi
- Templates for print mailings for optimal print results and maximum ease of use – no previous experience required
- Short production lead times
- Automated pre-press workflow and dispatch
- High-quality digital prints
- Delivery options: Economy delivery
- Delivery options: Express delivery
- Can be personalized
Mobile Push
Mobile Push sends automated push messages and reaches every customer who has your app on their smart phone or tablet.
- Available for Android and iOS
- App-based opt-in methods
- Can be personalized
Web Push
Web Push sends automated push messages and reaches your customers when they open a web browser.
- Available for the most important web browsers
- Can be personalized
- Preview function