Configure Web Experimentation for Opal
Optimizely Opal is an agent orchestration platform that helps you explore complex questions, provides clear answers about the Optimizely platform, and offers instructions with links to relevant articles. Opal automates tasks, surfaces insights, and guides decision-making. Opal adapts its communication style to your technical expertise, helping you work smarter and complete tasks more efficiently.
Prerequisites
Using Opal in Optimizely Web Experimentation requires the following:
- Administrators must grant users access to Optimizely Opal. Opal is enabled by default for eligible customers, but users do not have access until an administrator enables it for each individual using Opti ID. For steps, see Get started with Optimizely Opal for Admins.
- You must enable third-party cookies in your browser to use Opal in Web Experimentation. Opal fails to load if you disable third-party cookies. Incognito and private browsing modes disable third-party cookies by default. Do not use incognito mode to access Opal or manually enable third-party cookies. To enable cookies in your browser, see the following documentation:
Access Opal in Web Experimentation
Click Ask Opal from Web Experimentation to open Opal Chat, which helps you find information, automate tasks, and enhance your product experience. See Optimizely Opal Chat in Web Experimentation for information.
To close Opal Chat, click Ask Opal again or click Close.
To access Opal Chat from the Opal app by going to home.optimizely.com and selecting Opal. See Access the Optimizely Opal app.
Opal features in Web Experimentation
- Chat with Optimizely Opal.Chat with Optimizely Opal.
- Generate copy suggestions for variations in the Visual Editor.
- Summarize experiment resultsSummarize experiment results.
- Modify and update existing website elements, create new ones, and generate and apply enhancement suggestions using the AI variation development agent.
- Review your experiment configuration and receive recommended changes to maximize your odds of reaching statistical significance using the Experiment Review Agent.
- Use the Experimentation Program Overview agent to create a report on your Web Experimentation program performance, including top experiment and win rate data.
- Use Idea builder to generate specific, actionable experiment ideas based on your page, goal, and research using Opal.
- Compare competitor webpages against your own using the Competitive Webpage Analysis agent.
- Detect conflicts between a proposed experiment and any live experiments in the same project with the Experiment Conflict Checker agent.
- Use the Experiment Value Estimator agent to generate a stakeholder-ready report with the projected annualized impact of rolling out a winning experiment variation.
Note
If you use Opti ID, administrators can turn off generative AI in the Opti ID Admin Center. See Turn generative AI off across Optimizely applications.